Income Gap Divides Viewers

Rich folks don't watch the same shows as other folks, ad agency Magna Global has concluded after analyzing data from Nielsen Research. For example, it discovered that several of the top shows among affluent viewers don't even make the top 80 among general households. ABC attracted the wealthiest viewers, with a median income of $64,000 (that is, half its viewers earn more than $64,000 per year); NBC came in second with $60,000; CBS was close behind with $59,000, while Fox's viewers had a median income of $53,000.




07/03/2007


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Tags: ABC - NBC - CBS


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