Although in-theater advertising is frequently cited as one of the reasons for the fall in movie attendance, such advertising is growing at the rate of 15 percent per year and will continue to do so through 2008, according to a ZenithOptimedia study cited in today's (Wednesday) New York Post. Part of the reason, the newspaper observed, is that advertisers are being forced to compete for a limited amount of on-screen time, typicallly less than 25 minutes, before the start of a movie. Matthew Kearney, CEO of Screenvision, which has deals that include more than 14,000 screens, told the Post that a typical ad deal these days is likely to be worth "north of $10 million."
Martha is soon caught in the middle of a hitman war.
News on Bran, Dany and Arya in these latest images.
Everyone wants this year to be Leo's year.
It's been 15 years since Zoolander hit movie screens in 2001.
After his starring turn in The Green Lantern tanked at the box office, critics were surprised that Ryan Reynolds was pushing for a solo movie based...
Shot on a plane in zero gravity, the video features OK Go's usual levels of choreography with a few surprises thrown in for good measure!
Rebel Wilson has taken the world by storm after arriving in America five years ago.