Hyundai To Remain As Super Bowl Sponsor

After reportedly planning to withdraw its two Super Bowl spots, purchased at a price of nearly $3 million each, Hyundai has apparently had a change of heart. A spokesperson for the Korean auto company told Advertising Age that it now plans to revamp its commercials for the Bowl in order to raise Hyundai's image as it prepares to launch sales of its new Genesis luxury sedan.




21/01/2008


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Tags: Genesis


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