Hyundai, Citing Cost, May Pull Ads Out Of Super Bowl
Hyundai, which announced in October that it had bought ad time to air two 30-second commercials during the Super Bowl game on February 3, is now considering pulling out. Given the worsening U.S. economy, which has hit the automobile industry hard, Hyundai said that it is "reviewing whether or not we want to advertise on the Super Bowl" at a reported cost of $2.7 million to $3 million for each spot. In an interview with Automotive News, Hyundai spokesman Chris Hosford said, "A lot of economic indicators clearly show the economy is slowing. ... Is this the best thing to do with our advertising funds in the first quarter?"