Psy - How Psy’s Gangnam Style Took Over The Billboard Hot 100
Psy’s Gangnam Style – with its strange rap lyrics and crazy dance video – has jumped from No.11 to No.2 on the Billboard Hot 100, meaning it’s now truly made the transition from viral sensation to commercial powerhouse. Though the YouTube video has been viewed 285 million times, the single has now been downloaded 301,000 times, skyrocketing it up the chart and proving music fans simply aren’t happy with the video alone.
Its sales this week represented a 69 per increase, and it’s now perilously close to becoming the No.1 song in America (currently held by Maroon 5 with ‘One More Night’.) According to Billboard, the gap between the two songs is so tight that Psy could easily overtake Adam Levine and his gang on next week’s chart. It’s a sensational rise to stardom for the South Korean rapper and proof that an internet viral track (or video) can perform on the official charts too. Last year, Rebecca Black’s ‘Friday’ became the most talked about song of the moment (thanks to a cringe-worthy video and even worse lyrics) though it only managed No.58 on the U.S. chart. So what’s the difference with ‘Gangnam Style’? Well, it’s probably a variety of factors though it probably boils down to the fact that pop music fans feel slightly less embarrassed about getting up and dancing to the LMFAO-esque ‘Gangnam Style’ then they did grooving along to Black’s “Friday, Friday, kicking back on Friday.”
Elsewhere on the chart this week, Christina Aguilera’s ‘Your Body’ debuted at a relatively poor No.34, having been downloaded 103,000 times.