Hotel Transylvania And Looper Flourish In September Box Office01 October 2012
Hotel Transylvania And Looper Flourish In September Box Office
The North American Box Office was in need of boost, and it got it this weekend, when futuristic time travel film Looper and Sony animation Hotel Transylvania performing terrifically well, reports The Telegraph
With numbers at lows not endured for a decade, a record breaking September debut was exactly the medicine the Box Office needed, and Hotel Transylvania administered the antidote, colloquially known as cash, with gusto. The animated comedy - produced by Sony Pictures Animation and distributed by Columbia Pictures - pulled in an estimated $43m, which is a September record for a debut. “Hotel Transylvania' has been a labor of love for our studio," said Sony worldwide distribution topper Rory Bruer. "To have that kind of opening really gives you an idea of just how broadly the film is playing. And in September? I mean, come on!" Looper also performed well; the Joshua Gordon-Levitt time travel thriller over performed with $21.2 million, and did even better internationally, making it the first day-and-date release to earn more in China than in the U.S. opening weekend. This weekend’s performance outdoes last year’s effort by 24%, which is an impressive stat, especially considering an unremarkable summer for the B.O to stomach.
Elsewhere, Universal’s Pitch Perfect grossed $5.2 million from just 335 locations; the musical comedy enjoyed a week early, limited release. “We love that our strategy has worked thus far, but we're still in unproven territory,” said Universal’s domestic distribution president Nikki Rocco. "The success will be determined next weekend with the film's wide expansion."
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