Horror Ad Shown Before Watershed

by | 28 November 2007

Satellite broadcasters VH1 and Paramount have been criticised by the UK advertising watchdog by showing a horror film advert before the 21:00 watershed.

The Advertising Standards Authority (ASA) said that the advert promoting the DVD release of The Hills Have Eyes II was shown on the two channels on July 26th and 27th after 19:30.

The ad, accompanied by the voiceover stating "twice the terror – double the fear" featured a woman screaming "get me out of here please… oh my God", a gunfight, a man attacking someone with a large weapon, a woman crawling away before being dragged back and ended with a monster licking a woman's face.

The Hills Have Eyes II, certificate 18, is about a run-in between the American national guard and a cannibalistic mutant family living in the New Mexico desert.

Five people complained over the advert, two of whom had seen it on VH1 and Paramount.

All the complainants agreed that the ad was too graphic, while three said it was distressing, offensive and inappropriate.

20th Century Fox Home Entertainment has already said that the advert will not be shown again but stressed that it had been cleared by the Broadcast Advertising Clearance Centre (BACC) to be shown after 21:00.

And the ASA agreed that the advert "was for a horror film and the content of the film was therefore reflected in the ad", adding that it was "not excessively graphic… and unlikely to cause serious or widespread offence".

But the watchdog warned VH1 and Paramount to "take more care" in its broadcast schedules after individual errors led to the advert being shown before the 21:00 watershed.

Both channels apologised to the ASA for any distress caused by their mistakes.


28/11/2007 00:01:00


Contactmusic

Tags: VH1 - Fox


Editors Recommendations

Is The Cannes Palme d'Or Heading David Cronenberg’s Way for 'Map to the Stars'?

The Cannes Film festival is sneaking up fast. The Oscars felt like they were 8 minutes ago...

Is The Cannes Palme d'Or Heading David Cronenberg’s Way for 'Map to the Stars'?

CounterPoint Festival 2014 To Feature Hometown Return of Outkast

Next weekend's CounterPoint Festival will be the event's first year at a new 5000-acre site, featuring...

CounterPoint Festival 2014 To Feature Hometown Return of Outkast

'The Amazing Spider-Man 2' - Not Perfect, But Really, Really Fun

Superhero movies have been striving towards the almost unobtainable goal set...

'The Amazing Spider-Man 2' - Not Perfect, But Really, Really Fun

Ricky Gervais is "Hooked" on David Brent Again - Former Paper Merchant To Return

A return for David Brent has been mooted ever since the character was wheeled...

Ricky Gervais is

This Labor Day, Jay Z Is Bringing "Made In America" To Downtown Los Angeles

Jay Z and the Mayor of Los Angeles Eric Garcetti have announced that the rapper’s...

This Labor Day, Jay Z Is Bringing

Anna Wintour wants 'more exclusive' Met Ball 2014

The editor-in-chief of US VOGUE magazine is reportedly determined for the annual...

Anna Wintour - Anna Wintour wants 'more exclusive' Met Ball 2014

'Mrs Doubtfire' Sequel Will Be Made 21 Years After The Original

The comedy classic 'Mrs. Doubtfire' is reportedly set to return to the big-screen...

'Mrs Doubtfire' Sequel Will Be Made 21 Years After The Original

'Of Mice And Men' Brings Out Broadway Talents Of James Franco, Chris O'Dowd

Of Mice And Men premiered on Broadway last night, giving critics a chance to cast...

'Of Mice And Men' Brings Out Broadway Talents Of James Franco, Chris O'Dowd

Sofia Vergara On Her Menage a Trois in Woody Allen's 'Fading Gigolo'

Sofia Vergara has been speaking about her nerves at shooting a ménage a trois with...

Sofia Vergara On Her Menage a Trois in Woody Allen's 'Fading Gigolo'


More recommendations

Comments

VH1 Newsletter

Subscribe to this news alert service to receive news and reviews on VH1

Unsubscribe | Unsubscribe All