Bosses at a British travel company are considering launching legal action against the Bbc over its hit TV talent show The Voice.
The studio set for the U.K. version of the programme has a green room for contestants named V-Room, and staff at Virgin Holidays allege their customers are "confused" as the company has 'v-room' lounges at two British airports.
Chiefs at the company - owned by Virgin tycoon Richard Branson - are now investigating whether the Bbc show has infringed copyright over the name and have vowed to pursue legal action if they have a case.
In a statement, a spokesman for Virgin Holidays says, "Following the transmission of The Voice on Saturday 28th and Sunday 29th April, it has been brought to our attention that the contestant waiting area has been given the title V-Room.
"Virgin Holidays has two v-room leisure lounges at Gatwick and Manchester airports, the former of which has been open for more than four years... They are extremely popular with our customers. We are the only holiday company in the U.K. to offer this service, and the v-room concept is an integral element of our Rockstar Service offering.
"In the light of this, and the confusion this is causing our customers who are questioning the motives of the Bbc in online conversations because they are unsure which property is which, Virgin Holidays is currently exploring whether the use of the term in The Voice represents a copyright infringement and if it is proven to be so, will consider appropriate legal action."