With ratings for National Hockey League games continuing to melt away, the league is snazzing up its website with a new video player that can play archived highlight clips going back three years. The clips can be retrieved by typing in either the name of the player or the date in a search box. The website coincides with the start of the Stanley Cup playoffs on Wednesday. The website PaidContent.com reported Sunday that numerous interactive features are being rolled out for the NHL website, including one that, by clicking "more" after watching a game's highlights, viewers can see a list of goals and click on any specific one. (They can then view a list of goals scored by the same player in other games.)




07/04/2008