In a new addition to the extras packages that DVD distributors employ to attract buyers, Warner Bros. announced on Tuesday that anyone buying the DVD or Blu-ray Disc release of The Hobbit: An Unexpected Journey between the time it goes on sale on Tuesday, March 19 and Sunday, March 24 will also be able to view a preview of the second episode of the trilogy, The Desolation of Smaug, as part of a live event hosted by producer/director Peter Jackson at 3:00 p.m. Eastern Time on the 24th. Smaug is due to be released theatrically on Dec. 13. To view the preview, purchasers of the Blu-ray package will need to enter the UltraViolet access code that comes with the discs. Warner Bros. also announced that a digital download of Journey will be available beginning March 12. No word on whether those downloading the movie will also be able to access the preview.
There's already an Oscars buzz surrounding this movie.