Heidi Klum - Heidi Klum To Create Own Perfume

Heidi Klum is to release her own fragrance.

The German supermodel has signed a deal with cosmetic firm Coty Beauty to create a new scent, entitled Shine, and will but available in September.

Steve Mormoris, senior vice president of global marketing for Coty Beauty, said: "Heidi has a unique position in the market. She is not just a supermodel or a celebrity - she is also a businesswoman. She is very multifaceted - we plan to create a fragrance which celebrates all of those facets."

Renato Semerari, president of Coty Beauty, says they chose the 'Project Runway' host because she appealed to a wide range of people.

He told WWD: "She is a complete woman, very modern. She is an entrepreneur; she is a showgirl. Her role on 'Project Runway' has given her a strong bond with the consumer."

Mother-of-four Heidi - who recently launched her fashion range With New Balance and has designed maternity wear - has previously said she has wanted to do her own cosmetics from a very early age.

She said: "My father worked as the marketing director for 4711, a cosmetics company in Germany, for 20 years. He would always bring home testers of lipsticks, eye shadows and perfumes. I absolutely loved it - I started wearing make-up and experimenting with beauty products way too early. In German schools, it is mandatory for students to find a three-week internship when they turn 13 to get work experience. I worked at 4711, where I had to do everything from filling perfume into bottles, sitting at the conveyor belt for quality inspections to marketing to the labs where the vats of creams were being developed."


Contactmusic

Tags: Heidi Klum - Bond - The Shadows


Editors Recommendations

No, AC/DC Are Not Splitting Up After All. Probably.

It looks like AC/DC fans can breathe a sigh of relief, because rumors of the band’s...

No, AC/DC Are Not Splitting Up After All. Probably.

Allergic Reaction To Blame For Miley Cyrus' Cancelled Tuesday Gig

Miley Cyrus has had it rough this week, as the star has been hospitalized for a severe allergic...

Allergic Reaction To Blame For Miley Cyrus' Cancelled Tuesday Gig

'Transcendence': Negative Reviews For Johnny Depp's 'Lone Ranger' Comeback

‘Transcendence’ is a stern Springtime test for Johnny Depp; the 50-year-old actor mooted...

'Transcendence': Negative Reviews For Johnny Depp's 'Lone Ranger' Comeback

Paul Walker's Brothers Brought In By Universal To Complete Late Actor's "Fast & Furious 7" Scenes

The team behind Fast & Furious 7 has come up with a untraditional solution to finish...

Paul Walker's Brothers Brought In By Universal To Complete Late Actor's

Game of Thrones' Jack Gleeson On Joffrey, Screen Deaths And His Indefinite Retirement

Let’s get the spoiler alert out of the way first: if you haven’t seen Season 4 Episode 2...

Game of Thrones' Jack Gleeson On Joffrey, Screen Deaths And His Indefinite Retirement

Why Did Nobody Watch The 'Mad Men' Season 7 Premiere?

We're not sure what everyone was watching on Sunday night, but the season seven premiere...

Why Did Nobody Watch The 'Mad Men' Season 7 Premiere?

The Next 'Breaking Bad'? 'Fargo' Ep. 1 Is A Must-See [Video]

New television series Fargo premiered last night on FX, giving American audiences...

The Next 'Breaking Bad'? 'Fargo' Ep. 1 Is A Must-See [Video]

Lindsay Lohan's Mother, Dina, Loses Driving Licence After Pleading Guilty To DUI

A member of the Lohan family has ran into trouble with the law, yet again...

Lindsay Lohan's Mother, Dina, Loses Driving Licence After Pleading Guilty To DUI

The First 'Gone Girl' Trailer is Weird And Different To Other Trailers

“I did not kill my wife!” exclaims Ben Affleck in the first official trailer for David Fincher’s...

The First 'Gone Girl' Trailer is Weird And Different To Other Trailers


More recommendations

Comments

Heidi Klum Newsletter

Subscribe to this news alert service to receive news and reviews on Heidi Klum

Unsubscribe | Unsubscribe All