Yves Saint Laurent - Hedi Slimane To Rename Ysl

Yves Saint Laurent will be renamed Saint Laurent Paris.

Hedi Slimane - who has succeeded Stefano Pilati at the creative helm of the French fashion house - plans to change the name and will introduce the new branding over the next few months before his first collection goes on sale, according to WWD.

However, it is believed the famous YSL logo will remain on products.

Meanwhile Slimane will preview his first collection to buyers only at the Grand Palais in Paris between June 28 to July 4.

He will show his spring menswear and women's cruise collections but the public will have to wait until September for the launch of his womenswear spring/summer 2013 range at a catwalk show during Paris Fashion Week.

Paul Deneve, chief executive officers of Yves Saint Laurent, recently said Hedi's appointment is the start of a ''promising new chapter'' in the history of the company, but Pierre Berge, a former partner of YSL, has warned the designer has his work cut out at the fashion house.

He explained: ''It's a great problem, very complicated, to recreate the work of a genius. Like trying to rewrite Faulkner. To put your stamp on the name of Yves Saint Laurent requires someone who has talent, conviction, rigor, a demanding nature and a great sense of colour.''


Contactmusic

Tags: YVES SAINT LAURENT - The Fashion


Advertisement

Editors Recommendations

The Fifty Shades of Grey Movie Trailer Is Here: Was It Worth The Wait?

The moment Fifty Shades of Grey fans have been waiting for is finally...

The Fifty Shades of Grey Movie Trailer Is Here: Was It Worth The Wait?

Alec Baldwin (Mostly) Off The Hook On Disorderly Conduct Charges

Alec Baldwin was in court on Tuesday, facing charges of disorderly...

Alec Baldwin (Mostly) Off The Hook On Disorderly Conduct Charges

Pitbull feat. John Ryan - Fireball

Pitbull drops his eighth studio album 'Globalization' later this year and...

Pitbull - Fireball Video

The British Film Institute: 'There Are Too Many Films'

The BFI have condemned the amount of films released in British cinemas...

The British Film Institute: 'There Are Too Many Films'

What The Critics Are Saying About Scarlett Johansson's 'Lucy'

Early reviews of Scarlett Johansson’s new movie Lucy are piling up...

What The Critics Are Saying About Scarlett Johansson's 'Lucy'

Dwayne Johnson Battles His Way Through Non-Stop Absurdity In "Hercules"

It’s Hercules time! So we know that Dwayne Johnson made a lot...

Dwayne Johnson Battles His Way Through Non-Stop Absurdity In
Advertisement

Arty Ft. Angel Taylor - Up All Night [Lyric] Video

Russian musician Arty has collaborated with Angel Taylor on his latest single 'Up All Night', released on...

Arty - Up All Night (Lyric Video) Video

Those Colin Farrell for 'Iron Man 4' Rumors Refuse To Die

Rumors are abound that seminal Iron Man actor, Robert Downey Jr, will not be...

Those Colin Farrell for 'Iron Man 4' Rumors Refuse To Die

Marvel Announces Release Date for Unknown Movie - What Could It Be?

Last week Marvel studios took the unusual step of announcing five upcoming...

Marvel Announces Release Date for Unknown Movie - What Could It Be?


More recommendations

Advertisement

Comments

YVES SAINT LAURENT Newsletter

Subscribe to this news alert service to receive news and reviews on YVES SAINT LAURENT

Unsubscribe | Unsubscribe All