Yves Saint Laurent - Hedi Slimane To Rename Ysl

Yves Saint Laurent will be renamed Saint Laurent Paris.

Hedi Slimane - who has succeeded Stefano Pilati at the creative helm of the French fashion house - plans to change the name and will introduce the new branding over the next few months before his first collection goes on sale, according to WWD.

However, it is believed the famous YSL logo will remain on products.

Meanwhile Slimane will preview his first collection to buyers only at the Grand Palais in Paris between June 28 to July 4.

He will show his spring menswear and women's cruise collections but the public will have to wait until September for the launch of his womenswear spring/summer 2013 range at a catwalk show during Paris Fashion Week.

Paul Deneve, chief executive officers of Yves Saint Laurent, recently said Hedi's appointment is the start of a ''promising new chapter'' in the history of the company, but Pierre Berge, a former partner of YSL, has warned the designer has his work cut out at the fashion house.

He explained: ''It's a great problem, very complicated, to recreate the work of a genius. Like trying to rewrite Faulkner. To put your stamp on the name of Yves Saint Laurent requires someone who has talent, conviction, rigor, a demanding nature and a great sense of colour.''


Contactmusic

Tags: YVES SAINT LAURENT - The Fashion


Editors Recommendations

Jodie Foster Is Now A Married Woman! Wait, When Did That Happen?

Congratulations to Jodie Foster and Alexandra Hedison, who just tied the knot this week!...

Jodie Foster Is Now A Married Woman! Wait, When Did That Happen?

Olivia Wilde And Jason Sudeikis Welcome Baby Otis Into The World

Babies, babies everywhere! The latest addition to the Hollywood brood is little Otis...

Olivia Wilde And Jason Sudeikis Welcome Baby Otis Into The World

Adventurer And "Bachelorette" Contestant Dies After Paragliding Incident

Eric Hill, a Bachelorette contestant, who was severely injured in a paragliding accident...

Adventurer And

Richard Gere's New Lady Love, Who Is Padma Lakshmi?

Actor Richard Gere and cookbook author Padma Lakshmi are allegedly an item...

Richard Gere's New Lady Love, Who Is Padma Lakshmi?

Tom Hardy secretly weds?

The 'Locke' actor has praised long-term partner Charlotte Riley - who he started dating in 2009...

Tom Hardy - Tom Hardy secretly weds?

Laura Prepon Squashes Speculation Claiming She Is Dating Tom Cruise

Laura Prepon and Tom Cruise and not dating, despite numerous rumors that suggest they are...

Laura Prepon Squashes Speculation Claiming She Is Dating Tom Cruise

Joan Rivers Said What? Comedienne's Latest Scandal Gets Ariel Castro Kidnapping Victims Involved

People are once again outraged at something Joan Rivers said – what else is new? The 80-year-old...

Joan Rivers Said What? Comedienne's Latest Scandal Gets Ariel Castro Kidnapping Victims Involved

Lupita Nyong'o Is Crowned People Magazine's Most Beautiful Women

The 31 year-old actress, who was virtually unknown when cast in Steve McQueen's '12 Years A Slave'...

 Lupita Nyong'o Is Crowned People Magazine's Most Beautiful Women

Wow, Mean Girls Could Have Been A Very Different Movie. Casting Changes and Alternate Endings

Amazingly, it's been a decade since the release of Mean Girls, the movie that has become...

Wow, Mean Girls Could Have Been A Very Different Movie. Casting Changes and Alternate Endings


More recommendations

Comments

YVES SAINT LAURENT Newsletter

Subscribe to this news alert service to receive news and reviews on YVES SAINT LAURENT

Unsubscribe | Unsubscribe All