Frank Ocean - Has 'Target' Ruined Frank Ocean's Chance Of No.1?
Frank Ocean 's 'Channel Orange' is certainly the most talked about album of the week, though it will be noticeably absent on the shelves of major retailer 'Target' following its release on Tuesday (July 17, 2012). The singer-songwriter surprised many when he came out over his sexuality last week, revealing that he had been romantically involved with a man around four years ago.
The buzz surrounding the announcement led Ocean's label to release the album on iTunes, and his performance on Jimmy Fallon's late night talk show added to the hysteria surrounding the record, which quickly shot to the top of the digital chart. However, U.S. store 'Target' has decided against stocking 'Channel Orange' because of its early release, whilst at the same time rubbishing rumours of discrimination. In a statement provided to The Wrap, a spokesman said, "The claims made about Target's decision to not carry the Frank Ocean album are absolutely false.Target supports inclusivity and diversity in every aspect of our business. Our assortment decisions are based on a number of factors, including guest demand", adding, "Target has a longstanding tradition of supporting music and artistry that reflects the diverse landscape of American culture".
Despite the album's digital success, the boycott will come as a blow to Ocean's label, who had perhaps been entertaining the idea that 'Channel Orange' could take the No.1 spot next week. The Zac Brown Band would perhaps have something to say about that, though with sales predictions of 120,000 (without Target) - one might ask what could have been.