Jay Z - Has Samsung Struck Gold In The Partnership With Jay-Z?

Jay-Z is an entrepreneur through and through – there’s no argument about it. And with the success of Rocawear, several multi-platinum records, the 40/40 club in NYC and several rapping careers launched through his own label Def Jam... need we say more? So does this mean Apple should quake in fear, now that Mr Carter has put his money (and his mouth) behind Samsung, a move tied with the release of his fifteenth (no that’s not a typo) studio album.

Jay Z, Super Heroes Fundraiser
With $5 million dollars in his pocket, Mr Carter certainly has plenty to smile about. 

Magna Carta Holy Grail is due for release on July 4th and, get this, the album will be released (initially at least) via a smartphone app, available only to Samsung users. Oh and did we forget to mention that Magna Carta will be available to Galaxy users for free? Samsung reportedly purchased 1 million copies of the album for $5 a piece, so that they could obtain the rights to give out the freeby to their customers, MTV reports.

Of course, those out of the inner circle, aka non-Galaxy users, will also be able to get their hands on the record – three days later, for the full price. Now that is one huge endorsement deal. Knowing the enterpreneur’s previous history with getting brands off the ground, and the huge investment that this deal presens, on both sides, perhaps Apple really do have something to be nervous about.

Jay-Z, 40/40 Club Anniversary
Oh, and let's not forget 40/40.

"One pattern with Jay-Z and a lot of the companies that he does deals with is that they're basically trying to buy cool. A lot of the time he goes with brands that are not necessarily the #1 in the category," says Zack O'Malley Greenburg, Forbes magazine senior editor and author of "Empire State of Mind: How Jay-Z Went From Street Corner to Corner Office." So if the deal ends up working out for Samsung, that would mean that every inspirational high school movie ever has been wrong and you can actually buy cool – as long as you’re buying it from Jay-Z.

Jay Z, Great Gatsby Premiere
His recent appearance on The Great Gatsby soundtrack set the stage for bigger musical endeavours.


Contactmusic

Tags: Jay Z

Advertisement

More Jay Z

HBO's "On The Run" Special Has Us Teary-Eyed And Loving Everything About The Carter Family

Yes, yes, yes, yes, yes. Beyonce and Jay Z’s On The Run special on HBO was everything we wanted it to be and more. The...

Jay-Z Hints Beyonce Is Pregnant With Their Second Child?

Jay-Z set the rumour mill working overtime when he appeared to slightly alter the lyrics to 'Beach is Better' whilst performing in Paris on Friday...

Beyonce and Nicki Minaj Team Up For Flawless Performance In Paris

Beyonce gave fans at her Paris concert an extra special treat on Friday night when rapper Nicki Minaj joined her on stage for a...

Beyonce Shares Backstage Video From MTV VMAs Featuring An Appearance From Blue Ivy

Beyonce has treated fans to a special look at just what went into making her MTV VMAs performance so spectacular by sharing a backstage video....

Advertisement

So, How Did the Queen of Pop Spend Her Birthday?

When you're Beyonce, a Tesco's Finest cake and bottle of Cava just won't cut it when it comes to birthday celebrations. It has to be...

Kanye West Goes Off At Jay Pharaoh At Made In America... And He Might Have A Point

So Jay Pharaoh’s Kanye West impersonation from the VMAs is still fresh in everyone’s mind, right? Cool. Just checking. Apparently it was still on West’s...

Beyonce's Father, Matthew Knowles, Claims Solange/Jay-Z Elevator Fight Was Publicity Stunt

Everyone was talking about Jay-Z and Solange's elevator fight at the Standard Hotel after the Met Gala in May. And that was exactly what they...

Over A Year Later, Jay Z And Beyonce's Anniversary Trip To Cuba Got The "Okay" From The Treasury Dept

Cue the “no longer On The Run” jokes, as Beyonce and Jay Z are off the hook for their 2013 trip to Cuba. The Treasury...

Advertisement

Comments

Jay Z Newsletter

Subscribe to this news alert service to receive news and reviews on Jay Z

Unsubscribe | Unsubscribe All