Harlem Shake – The Dance Move With No Rules That’s Taking Over the Internet

Psy’s Gangnam style was a calculated, almost scientific dance; heavily choreographed and eminently replicable, it soon shot to a billion hits, becoming the first YouTube video to do so.

But there’s a new dance on the block, now: the Harlem Shake. The Shake is a dance move from 1980s Harlem that made a comeback in 2011. American producer Baauer released Harlem Shake, the song named after the dance, and since then, community made videos of the beat have dominated the net, pushing the jig to the fore.

Back in the summer of 2012, Pitchfork – a website so often ahead of the curve – released an edition of their Selector videocast featuring rappers Despot and El-P giving their sixpence (and freestyle) on the beat.

Alex Debelov, CEO of Virool, a San Francisco firm that helps people promote their YouTube videos says these viral episodes rarely happen because "there's so much content now -- 1.5 million videos are uploaded to YouTube every single day."

"The meme (of the Shake) is very easy to participate in -- all you need is some basic video-editing skills and a group of people who are game to participate. A motorcycle helmet helps, too," said Oliver Wang, a pop-culture writer and scholar. "I think the meme-ness has partially to do with the pleasures of dancing yourself silly."


Contactmusic

Editors Recommendations

Is The Cannes Palme d'Or Heading David Cronenberg’s Way for 'Map to the Stars'?

The Cannes Film festival is sneaking up fast. The Oscars felt like they were 8 minutes ago...

Is The Cannes Palme d'Or Heading David Cronenberg’s Way for 'Map to the Stars'?

CounterPoint Festival 2014 To Feature Hometown Return of Outkast

Next weekend's CounterPoint Festival will be the event's first year at a new 5000-acre site, featuring...

CounterPoint Festival 2014 To Feature Hometown Return of Outkast

'The Amazing Spider-Man 2' - Not Perfect, But Really, Really Fun

Superhero movies have been striving towards the almost unobtainable goal set...

'The Amazing Spider-Man 2' - Not Perfect, But Really, Really Fun

Ricky Gervais is "Hooked" on David Brent Again - Former Paper Merchant To Return

A return for David Brent has been mooted ever since the character was wheeled...

Ricky Gervais is

This Labor Day, Jay Z Is Bringing "Made In America" To Downtown Los Angeles

Jay Z and the Mayor of Los Angeles Eric Garcetti have announced that the rapper’s...

This Labor Day, Jay Z Is Bringing

Anna Wintour wants 'more exclusive' Met Ball 2014

The editor-in-chief of US VOGUE magazine is reportedly determined for the annual...

Anna Wintour - Anna Wintour wants 'more exclusive' Met Ball 2014

'Mrs Doubtfire' Sequel Will Be Made 21 Years After The Original

The comedy classic 'Mrs. Doubtfire' is reportedly set to return to the big-screen...

'Mrs Doubtfire' Sequel Will Be Made 21 Years After The Original

'Of Mice And Men' Brings Out Broadway Talents Of James Franco, Chris O'Dowd

Of Mice And Men premiered on Broadway last night, giving critics a chance to cast...

'Of Mice And Men' Brings Out Broadway Talents Of James Franco, Chris O'Dowd

Sofia Vergara On Her Menage a Trois in Woody Allen's 'Fading Gigolo'

Sofia Vergara has been speaking about her nerves at shooting a ménage a trois with...

Sofia Vergara On Her Menage a Trois in Woody Allen's 'Fading Gigolo'


More recommendations

Comments

Newsletter

Subscribe to this news alert service to receive news and reviews on

Unsubscribe | Unsubscribe All