Gucci creative director Frida Giannini has revealed the Italian fashion house is to launch a children's wear line.
Gucci is to launch a children's wear line.
The Italian fashion house's creative director, Frida Giannini, wants to branch out into kids clothes with a range being available from June.
The first line will be unveiled in Italy and then hit around 40 stores worldwide.
Frida is currently in Singapore - where she announced her future plans - and was honoured to have an orchid named after her, the Paravanda Frida.
She said: "It was very touching and I loved the thought that the orchid will still be there a few hundred years from now. I have never experienced such an honour before."
The orchid, a white flower with fuchsia tips, was also the inspiration for 88 limited edition Boston bags which Frida exclusively designed for Singapore to benefit children's charity Mainly I Love Kids (MILK).
The white-and-pink Paravanda Frida bags sold out within a month of their launch in February, which left Frida stunned.
Speaking at the opening of the revamped Gucci flagship at the Paragon mall on Orchard Road, Frida told WWD: "I always feel surprised in a very positive way at how customers really relate to the brand."
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