Gucci Launch Eco Shoes

Gucci Launch Eco Shoes

Gucci has launched a line of environmentally-friendly shoes.

The Italian fashion house's creative director, Frida Giannini, has designed the Sustainable Soles footwear line which includes two styles, one for men and one for women, both made with biodegradable plastic.

The female shoes are ballerinas available in a range of polished tones, including blush, taupe and black and feature cutout details and the company's signature GG motif.

The men's are sneakers and are sold in both a low and high-top version with bio-rubber soles while the upper part of the shoe is in vegetable-tanned calfskin and and has bio strings. The sneakers also have tongues featuring the Gucci logo printed in green on a recycled polyester label.

The Sustainable Soles line, which is part of the pre-fall 2012 collection, will hit Gucci's e-commerce and its flagships worldwide at the end of June.

This is not the first environmentally-friendly products Gucci have created.

Last year, the label debuted a line of bio-based frames synthesized from castor seeds and it is now set to introduce the first-ever sunglasses made with ''liquid wood''.