In an inverted version of hurry up and wait, Paramount's G.I. Joe: Retaliation is starting the Easter weekend a day early after being delayed nine months while it was converted to 3D. The film, which was originally scheduled to open in June 2012, was previewed in some venues on Wednesday, but it expands to 3,719 theaters today (Thursday) and opens simultaneously in 53 markets abroad. Box office pundits are predicting that the movie, which stars Bruce Willis, Channing Tatum and Dwayne Johnson, will earn around $40-50 million domestically and an additional $50-60 million overseas, bringing its worldwide total to more than $100 million over the four-day period. The decision to convert the film to 3D not only allows the studio to tack on a premium fee at most theaters, it also allows it to open it in China, which has relaxed the quota for foreign films that it had previously imposed in the case of 3D and IMAX releases. China has now become the second largest market for films behind only the U.S.
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The director thinks that the superhero style will go the "way of the Western".