Can Superb 'Fruitvale Station' Maintain Momentum Until Oscar Season?
'Fruitvale Station' is, as expected, generating huge Oscars buzz.
The Weinstein Company's hard-hitting drama Fruitvale Station starring The Wire's Michael B. Jordan has seen its odds slashed to just 14/1 to win Best Picture at the Oscars in 2014. After slew of positive reviews and a box office taking of almost $54,000 per screen on a limited release, Ryan Coogler's retelling of the shooting of Oscar Grant on New Year's Day in creating massive buzz.
The movie won the prestigious Grand Jury Prize and Audience Award at the Sundance Film Festival, with Sundance jury member Tom Rothman telling Coogler, "This will not be the last time you guys walk to a podium," according to the Los Angeles Times.
It's likely that Fruitvale Station will collect more honors as the year goes on, though can it maintain the momentum until next February and peep its head above Oscar bait movies The Wolf of Wall Street, August: Osage County, The Monuments Men, Captain Phillips and American Hustle? That's not to mention the likes of Nebraska, Inside Llewyn Davis, Gravity, 12 Years A Slave, The Counselor, Out Of The Furnace, Fox Catcher and the excellent Before Midnight. It's a huge ask and one that this writer believes may well be out of reach.
It should clean up at the smaller independent movie awards, though in terms of the Golden Globes and Oscars it may go the same way as 2012 hopeful Beasts of the Southern Wild.
For now, Harvey Weinstein will do his utmost to ensure Fruitvale Station has every chance of being in the mixer next January and February. He shelled out $2 million for the gritty flick and clearly, he's not want to throw away his cash.
Ryan Coogler, Director of Fruitvale Station At Cannes
Melonie Diaz, At Cannes Film Festival
Octavia Spencer [L], Michael B. Jordan, Ryan Coogler and Melonie Diaz [R], The Cast of Fruitvale At The Cannes Film Festival