Florence Welch - Frida Giannini's Florence Praise

Florence Welch has inspired Gucci's newest collection.

The Florence and the Machine star's confidence and self-assurance embodied the air of strength and mystery that Frida Giannini wanted to inject into her latest designs for the fashion house's fall/winter 2011 range.

Frida said: "As I was imagining this collection I was thinking of a strong and somewhat mysterious muse. Florence is that kind of woman.

"I met her in Los Angeles at this year's Grammys and was captivated by her presence. She has a powerful personality and an entrancing quality to her performances. She also has that confident and self assured look that goes hand in hand with the Gucci woman."

Frida has previously chosen Mark Ronson, Rihanna and James Franco to appear in campaigns for Gucci and believes their subsequent success shows she has an eye for emerging talent.

She told Dazed Digital: "I chose to work with all three of them before they became as popular culturally as they are today.

"I think Gucci has been successful in bridging past and present. We have a rich and storied past, but we always have an eye to the future, which these collaborations represent."


Contactmusic

Tags: Florence Welch - Florence and the Machine - James Franco - Mark Ronson - Muse - Rihanna - The Fashion


Advertisement

Editors Recommendations

Zach Braff Reignites The Shins Connection for 'Wish I Was Here'

By the time you finish reading this article you will be enlightened. You...

Zach Braff Reignites The Shins Connection for 'Wish I Was Here'

Bruce Springsteen Stars & Makes His Directional Debut In 'Hunter Of Invisible Game'

Bruce Springsteen has made his directional debut with a 10:15 minute short...

Bruce Springsteen Stars & Makes His Directional Debut In 'Hunter Of Invisible Game'

Will He Or Won't He? Garth Brooks Vows To Reach Out To Irish Prime Minister About Cancelled Gigs

It turns out when Garth Brooks said he would perform “all or none” of...

Will He Or Won't He? Garth Brooks Vows To Reach Out To Irish Prime Minister About Cancelled Gigs

HOW TO TRAIN YOUR DRAGON 2 ups the ante

Back in early 2010 when the first How to Train Your Dragon was released, cinemas were...

HOW TO TRAIN YOUR DRAGON 2 ups the ante

George Clooney Rejects Daily Mail Apology Over Claims Regarding Fiancee's Mother

George Clooney has been left reeling in fury in a spat with The Daily...

George Clooney Rejects Daily Mail Apology Over Claims Regarding Fiancee's Mother
Advertisement

Flashback Friday: Major Labels In Talks For Shares In SoundCloud In Exchange For Copyright Waivers

Berlin-based streaming service SoundCloud is about to reach a deal...

Flashback Friday: Major Labels In Talks For Shares In SoundCloud In Exchange For Copyright Waivers

Paul McCartney: Just One in a Long List of Celebs Who Love a Good Proposal

Paul McCartney made two fans’ dreams come true at a recent concert...

Paul McCartney: Just One in a Long List of Celebs Who Love a Good Proposal


More recommendations

Advertisement

Comments

Florence Welch Newsletter

Subscribe to this news alert service to receive news and reviews on Florence Welch

Unsubscribe | Unsubscribe All