Fox News Ticks Off Rivals

The major broadcast networks and cable news channels CNN and MSNBC were up in arms over the weekend after Fox News Channel purchased ads in the Washington Post, the Wall Street Journal, and the New York Post showing a photo of the anti-administration protest the previous weekend and asking "How did ABC, CBS, NBC, MSNBC and CNN miss this story?" The ad concluded, "We cover all the news." Each of the news outlets cited in the ad insisted that they had each devoted considerable coverage to the protest. ABC News spokesman Jeff Schneider fired off a blistering letter to the Washington Post , accusing the newspaper of exercising "zero due diligence" in assessing the ad and said that it tarnished "the reputation of five other news organizations." The other two newspapers that ran the ad are both owned by News Corp, which also owns Fox News. A spokesman for the Washington Post said that the newspaper "will not reject an advertisement based on its content or sponsor, unless the ad is illegal, false, advocates illegal actions, or is not in keeping with standards of taste." CNN said that it had more than a dozen personnel and multiple camera crews covering the event. CBS News spokeswoman Sonya McNair also said that the network had multiple crews covering the protest. "It was the lead story on the CBS Evening News ," she observed. Lauren Kapp of NBC also noted that the protest was the lead story on NBC Nightly News and was covered he next day on the Today show. Fox News did not back off. The cable network's marketing chief, Michael Tammero, said, "The networks either ignored the story, marginalized it or misrepresented the significance of it altogether."

21/09/2009


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Tags: ABC - CBS - CNN - NBC


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