For A Change, Older Moviegoers Drive Box Office

Chalk one up for the old guys. Not only did Warner Bros.' Unknown , starring 58-year-old Liam Neeson surprise forecasters by coming in at No. 1 at the box office over the first three days of the Presidents Day weekend, it did so in surprising style. With an estimated $21.8 million in ticket sales, it became one of those increasingly rare films that appeal to older adults that beat out competing films aimed at the so-called dating crowd, i.e., teenagers and those in their early 20s. Warner Bros. said today (Sunday) that 54 percent of its audience was 50 or older and 89 percent was 25 or older. Indeed, virtually every forecaster had predicted that the high-school sci-fi flick I Am Number Four would easily triumph this weekend. Instead it opened at Number Two with $19.5 million. Finally, Unknown contributed to a big overall rise in sales that pushed the box office ahead of the comparable weekend a year ago for the first time in 15 weeks. Most analysts had predicted that Hollywood would not come out of its losing streak until next month. While I Am Number Four' s earnings matched most predictions with about $19.5 million, it was closely chased by Disney's Gnomeo & Juliet with around $19.4 million. Indeed some studios suspected that Disney, which is distributing the DreamWorks flick about an alien teenager, may have fudged things a bit to please its new partner. ( Four is the first film to be released under Disney's recently signed distribution deal with DreamWorks.) Daily Variety reported that most other studios' figures show Gnomeo beating Four and suggested that the two films are likely to reverse places when final results are announced . A third new films, the Martin Lawrence Comedy Big Mommas Like Father, Like Son, landed at No. 5 with $17 million.

The top ten films for the weekend, according to studio estimates compiled by Box Office Mojo 1. Unknown, $21.8 million; 2. I Am Number Four , $19.5 million; 3. Gnomeo & Juliet , $19.4 million; 4. Just Go With It , $18.2 million; 5. Big Mommas Like Father, Like Son , $17 million; 6. Justin Bieber Never Say Never , $13.6 million; 7. The King's Speech , $6.6 million; 8. The Roommate , $4.1 million; 9. The Eagle , $3.6 million; 10. No Strings Attached , $3.1 million.

21/02/2011


Contactmusic

Tags: Liam Neeson - Disney - Dreamworks - Justin Bieber - Martin Lawrence


Advertisement

Editors Recommendations

Usual Suspects: Breaking Bad, True Detective, GoT, Mad Men, to Duke it Out For Emmy Wins

A superb year for television has seen the Emmy nominations...

Usual Suspects: Breaking Bad, True Detective, GoT, Mad Men, to Duke it Out For Emmy Wins

5 Reasons Why A New Harry Potter Film Is Unlikely

J.K. Rowling really stirred up the cauldron of excitement when she published a new...

Jk Rowling - 5 Reasons Why A New Harry Potter Film Is Unlikely

'Boyhood' Wows Critics & Promises To Change Cinema But Will Audiences Be As Impressed?

Boyhood is a coming-of-age film which literally follows its cast as they...

'Boyhood' Wows Critics & Promises To Change Cinema But Will Audiences Be As Impressed?

Game Of Thrones: George R.R. Martin Hits Back At Death & Health Speculators With F-Bomb

George R.R. Martin is 65. Let's just repeat that - only 65 years old. And, so...

Game Of Thrones: George R.R. Martin Hits Back At Death & Health Speculators With F-Bomb

Could Meghan McCain Join Whoopi Goldberg And Rosie O'Donnell On "The View"?

The View may have found its new Republican panelist. Following the exit...

Could Meghan McCain Join Whoopi Goldberg And Rosie O'Donnell On
Advertisement

5 of The Best Animated Matriarchs (Animatriachs?) Now That Marge Simpson is The Face of MAC Make-Up

Marge Simpson has finally got her moment. After years of living as...

5 of The Best Animated Matriarchs (Animatriachs?) Now That Marge Simpson is The Face of MAC Make-Up

Producer William Orbit Attempts To Defend Britney Spears' Pre Auto-Tune 'Alien'

There's a reason why everything Britney Spears has ever done has been...

Producer William Orbit Attempts To Defend Britney Spears' Pre Auto-Tune 'Alien'


More recommendations

Advertisement

Comments

Liam Neeson Newsletter

Subscribe to this news alert service to receive news and reviews on Liam Neeson

Unsubscribe | Unsubscribe All