Even With Curry Out, Today Tumbles Against Gma
So it wasn't Ann Curry after all, the latest Nielsen ratings for morning television appeared to suggest on Thursday. During the week before the Olympics -- with Ann Curry out of the picture at the NBC morning show-- ABC's Good Morning America not only was rated No. 1 among total adults, as it had been the four previous weeks, but it also outdrew the Today show in the adults 25-54 age group for the first time since the week of September 11, 1995, the network said in a statement on Thursday, citing Nielsen Research. The margin was razor thin -- and statistically insignificant, according to researchers just 12,000 viewers. For the month of July, GMA averaged 4.60 million viewers to 4.25 million for Today , the ABC morning show's best performance against Today since May 1995. The victory, however, is expected be shortlived, inasmuch as NBC, which is broadcasting the Olympics, is carrying Today from the site of the Games until their conclusion.