Ellen Degeneres partnership with the retail company JC Penney caused quite the ruckus among more conservative Americans, with many from the anti-gay group One Million Moms organising a boycott against their stores in light of the openly gay chat show host being announced as their spokesperson. However the organisation has since abandoned the boycott after stating that more pressing issues concerned them. They did however leave a rather unsavoury message in their wake.
One Million Moms' director MONICA COLE told One News Now that "We have heard back from men and women -not just moms -saying they will no longer shop there at JC Penney, as long as Ellen DeGeneres is their spokesperson."
Continuing her statement she said "Everyone works hard for their money, and they want to spend their money with companies that have the same values as them, and JC Penney stated that Ellen DeGeneres shares the same values that they do. So obviously, it's not the same as Christians or conservatives, which is unfortunate [because] JC Penney was founded by a Christian man." JC Penney have never wavered in their support of DeGeneres, with E! reporting a statement released by them last month saying "We share the same fundamental values as Ellen," company president Michael Francis said. "At JCPenney, we couldn't think of a better partner to help us put the fun back into the retail experience."