Drew Barrymore - Drew Barrymore launches cosmetics label

Drew Barrymore is starting her own cosmetics label, Flower.

The actress-turned-director has started the brand in association with manufacturing firm Maesa Group, and already signed a deal which will see its products enter 1,509 Wal-Mart stores in the US in the new year.

She told WWD: ''I think, if you really care about things, then you just naturally get involved. I don't want to sit there and hope it works out. I want to be in the middle, in the mix, making sure it works out.

''It is almost an uncontrollable desire to be one of the people who is creating. Maybe it is just a type of personality. I can't sleep at night. I care.''

Drew, 37, is no stranger to the cosmetics business, as she was spokeswoman for Lancome from 2004 to 2005 and then moved to Procter and Gamble's Cover Girl, where she's been a Face and co-creative director since 2007.

Carmen Bauza, vice president of beauty and personal care at Wal-Mart Stores, thinks the Flower brand will add a little of something that's been missing from its offering until now.

She said: ''The biggest miss [in Wal Mart's range has been] aspirational, prestige product.

''What a great marriage for all these three businesses to come together and put something out there that's so accessible and so great for customers. The formulas are absolutely incredible. The packaging is incredible.''


Contactmusic

Tags: Drew Barrymore


Editors Recommendations

Is The Cannes Palme d'Or Heading David Cronenberg’s Way for 'Map to the Stars'?

The Cannes Film festival is sneaking up fast. The Oscars felt like they were 8 minutes ago...

Is The Cannes Palme d'Or Heading David Cronenberg’s Way for 'Map to the Stars'?

CounterPoint Festival 2014 To Feature Hometown Return of Outkast

Next weekend's CounterPoint Festival will be the event's first year at a new 5000-acre site, featuring...

CounterPoint Festival 2014 To Feature Hometown Return of Outkast

'The Amazing Spider-Man 2' - Not Perfect, But Really, Really Fun

Superhero movies have been striving towards the almost unobtainable goal set...

'The Amazing Spider-Man 2' - Not Perfect, But Really, Really Fun

Ricky Gervais is "Hooked" on David Brent Again - Former Paper Merchant To Return

A return for David Brent has been mooted ever since the character was wheeled...

Ricky Gervais is

This Labor Day, Jay Z Is Bringing "Made In America" To Downtown Los Angeles

Jay Z and the Mayor of Los Angeles Eric Garcetti have announced that the rapper’s...

This Labor Day, Jay Z Is Bringing

Anna Wintour wants 'more exclusive' Met Ball 2014

The editor-in-chief of US VOGUE magazine is reportedly determined for the annual...

Anna Wintour - Anna Wintour wants 'more exclusive' Met Ball 2014

Jay Z Announces Second Budweiser Made in America Music Festival To Be Held In Los Angeles

Jay Z is one of the music's most successful entrepreneurs and he is now making...

Jay Z Announces Second Budweiser Made in America Music Festival To Be Held In Los Angeles

AC/DC Aren't Retiring After All, It's Just One Band Member

Finally, after three whole days of unchecked speculation online, AC/DC have...

AC/DC Aren't Retiring After All, It's Just One Band Member

Lady Gaga Startling Unedited Versace Ad Snaps Leaked

Lady Gaga has become the latest celebrity to find themselves in the middle...

Lady Gaga Startling Unedited Versace Ad Snaps Leaked


More recommendations

Comments

Drew Barrymore Newsletter

Subscribe to this news alert service to receive news and reviews on Drew Barrymore

Unsubscribe | Unsubscribe All