Dreamworks "Thrilled to be Part of the Television Revolution" As Studio Teams Up With Netflix
TV is changing, and Netflix are keen to become the first name on the lips of those who like to watch it via their Internet connection.
After commissioning their very own drama, House of Cards, the streaming giants are teaming up with Dreamworks Studios to create an original children's series. Turbo: F.A.S.T. is the small screen/tablet/smartphone/games console adaptation of Turbo - the DreamWorks Animation feature due in July. "Netflix boasts one of the largest and fastest-growing audiences in kids' television. They pioneered a new model for TV dramas with 'House of Cards,' and now together, we're doing the same thing with kids' programming," said DreamWorks Animation Chief Executive Jeffrey Katzenberg in the announcement. "DreamWorks is." In addition to exclusively streaming House of Cards, starring Kevin Spacey, Netflix are due to stream the long-anticipated return of cult comedy Arrested Development later this spring.
Kids content comprises a huge portion of Netflix's portfolio, but it wasn't until 2011 that the Just for Kids section was launched, providing 12-and-under entertainment. In 2012, more than 2 billion hours of this content was streamed. "Families love Netflix, so creating an original series for kids was a natural for us," said Netflix chief content officer Ted Sarandos in a statement. "DreamWorks Animation has a long track record of creating incredibly successful characters and stories that delight people of all ages." The partnership will also see other Dreamworks films being streamed via Netflix.