Dr Dre - Dr. Dre Wins Top Award For Tupac Hologram

Rap mogul DR. Dre has been honoured in France for bringing Tupac Shakur back from the grave to 'perform' at the Coachella music festival in California earlier this year (12).
The California Love hitmaker, who was murdered in 1996, was brought back to life in the form of a hologram by his longtime friend and collaborator Dre, who had Shakur's likeness beamed onto the stage for renditions of Ain't Nothin' Like A Gangsta Party and Hail Mary.
The eerie virtual appearance wowed fans and critics alike, and now Dre and experts at Digital Domain Media Group, the entertainment company behind the stunt, have been honoured for their stellar efforts.
They were awarded the prestigious Titanium and Integrated Lions Award at the Cannes Lions International Festival of Creativity, which is linked to the Cannes International Film Festival, and celebrates achievements in advertising and digital production.
Company executive Ed Ulbrich says, "When Dr. Dre came to us with his vision we knew that the world had never seen anything like this and that the response was going to be huge.
"Having ‘virtual 2Pac’ and the idea of virtual performers recognised with a Cannes Lion Titanium Award is beyond exciting."
The success of the Shakur hologram has earned Digital Domain bosses the chance to breathe life back into another late superstar - Elvis Presley. They have teamed up with the owners of the Presley brand, Core Media Group, to develop a series of holograms of The King to appear in film, TV and multi-platform productions.


Contactmusic

Tags: Dr Dre - Tupac Shakur


Editors Recommendations

Could Meg Ryan Re-Launch Career With 'How I Met Your Mother' Spin-off?

Meg Ryan could be headed for a career revival with her latest gig – narrating the...

Could Meg Ryan Re-Launch Career With 'How I Met Your Mother' Spin-off?

It's That Time Of Year Again! New Orleans Jazz Festival Returns With Another Two Weekends Of Music Mythology

It's that time of year again where New Orleans go all out to prove they are one...

It's That Time Of Year Again! New Orleans Jazz Festival Returns With Another Two Weekends Of Music Mythology

Cameron Diaz Has Felt "Betrayal" When Cheated On In The Past

Cameron Diaz is considered one of the hottest actresses in Hollywood today...

Cameron Diaz Has Felt

Banksy Breaks Silence to Condemn 'Stealing Banksy' Exhibition

After weeks of shadowy new works, Bristolian street artist Banksy has broken his...

Banksy Breaks Silence to Condemn 'Stealing Banksy' Exhibition

'Lost' Collection of Andy Warhol Paintings Found on Amiga Floppy Disks

Art historians have recovered a 'lost' collection of Andy Warhol paintings on 30-year-old Amiga...

'Lost' Collection of Andy Warhol Paintings Found on Amiga Floppy Disks

Most Offensive? Avril Lavigne's 'Hello Kitty' or Alison Gold's 'Chinese Food'?

Avril Lavigne has fought back against the critics who have labelled her music video...

Most Offensive? Avril Lavigne's 'Hello Kitty' or Alison Gold's 'Chinese Food'?

Missing 'Orange Is The New Black'? Here's The Season 2 Preview

It’s almost Orange Is The New Black time and Netflix is celebrating by releasing...

Missing 'Orange Is The New Black'? Here's The Season 2 Preview

After Mercury Snub, London Grammar Score Ivor Novello Nomination

Last year, the bookies had London Grammar as the 6/4 massive favourites to win...

After Mercury Snub, London Grammar Score Ivor Novello Nomination

Jodie Foster Is Now A Married Woman! Wait, When Did That Happen?

Congratulations to Jodie Foster and Alexandra Hedison, who just tied the knot this week!...

Jodie Foster Is Now A Married Woman! Wait, When Did That Happen?


More recommendations

Comments

Dr Dre Newsletter

Subscribe to this news alert service to receive news and reviews on Dr Dre

Unsubscribe | Unsubscribe All