Dr Dre - Dr. Dre Wins Top Award For Tupac Hologram

Rap mogul DR. Dre has been honoured in France for bringing Tupac Shakur back from the grave to 'perform' at the Coachella music festival in California earlier this year (12).
The California Love hitmaker, who was murdered in 1996, was brought back to life in the form of a hologram by his longtime friend and collaborator Dre, who had Shakur's likeness beamed onto the stage for renditions of Ain't Nothin' Like A Gangsta Party and Hail Mary.
The eerie virtual appearance wowed fans and critics alike, and now Dre and experts at Digital Domain Media Group, the entertainment company behind the stunt, have been honoured for their stellar efforts.
They were awarded the prestigious Titanium and Integrated Lions Award at the Cannes Lions International Festival of Creativity, which is linked to the Cannes International Film Festival, and celebrates achievements in advertising and digital production.
Company executive Ed Ulbrich says, "When Dr. Dre came to us with his vision we knew that the world had never seen anything like this and that the response was going to be huge.
"Having ‘virtual 2Pac’ and the idea of virtual performers recognised with a Cannes Lion Titanium Award is beyond exciting."
The success of the Shakur hologram has earned Digital Domain bosses the chance to breathe life back into another late superstar - Elvis Presley. They have teamed up with the owners of the Presley brand, Core Media Group, to develop a series of holograms of The King to appear in film, TV and multi-platform productions.


Contactmusic

Tags: Dr Dre - Tupac Shakur


Advertisement

Editors Recommendations

"Hercules" Falters, While "Lucy" Shines At The Box Office With $44 Million

This week at the box office, the sci-fi thriller Lucy won out over slim...

The New Mockingjay Trailer Will Make Your Heart Weep

Another Comic-Con, another Hunger Games trailer. Not that we mind, of course...

The New Mockingjay Trailer Will Make Your Heart Weep

Director George Miller Speaks On Purposely Avoiding Use Of CGI In 'Mad Max: Fury Road'

It has been over three decades since Australian filmmaker...

Director George Miller Speaks On Purposely Avoiding Use Of CGI In 'Mad Max: Fury Road'

Taylor Swift Offers Advice To A Young Fan With A Broken Heart

If her songs are anything to go by, then Taylor Swift is definitely the person you should...

 Taylor Swift Offers Advice To A Young Fan With A Broken Heart

Over 20 Fans Hospitalized Following Keith Urban's Weekend Concert

For many concertgoers, Keith Urban's Saturday night (July 26th) show in...

Over 20 Fans Hospitalized Following Keith Urban's Weekend Concert

Aretha Franklin Lashes Out At Canadian Fast Food Join For Showing Her No Respect

Legendary singer Aretha Franklin has publically scolded an employee at...

Aretha Franklin Lashes Out At Canadian Fast Food Join For Showing Her No Respect
Advertisement

Flirt Alert: Did Orlando Bloom And Nina Dobrev Really Get Close At Comic-Con?

Ok, so the romance at Comic-Con is definitely secondary to the first...

Flirt Alert: Did Orlando Bloom And Nina Dobrev Really Get Close At Comic-Con?

Nicki Minaj Announces Postponement Of New Single 'Anaconda' With Sexy Swimsuit Pic

Nicki Minaj managed to garner the attention of an undoubtedly...

Nicki Minaj Announces Postponement Of New Single 'Anaconda' With Sexy Swimsuit Pic

Comic-Con Update: Evangeline Lilly Joins The Cast Of Ant-Man Amid Production Mishaps

More Marvel. More cast announcements. This is Comic-Con weekend. The latest round...

Comic-Con Update: Evangeline Lilly Joins The Cast Of Ant-Man Amid Production Mishaps


More recommendations

Advertisement

Comments

Dr Dre Newsletter

Subscribe to this news alert service to receive news and reviews on Dr Dre

Unsubscribe | Unsubscribe All