Dr Dre - Dr. Dre Wins Top Award For Tupac Hologram

Rap mogul DR. Dre has been honoured in France for bringing Tupac Shakur back from the grave to 'perform' at the Coachella music festival in California earlier this year (12).
The California Love hitmaker, who was murdered in 1996, was brought back to life in the form of a hologram by his longtime friend and collaborator Dre, who had Shakur's likeness beamed onto the stage for renditions of Ain't Nothin' Like A Gangsta Party and Hail Mary.
The eerie virtual appearance wowed fans and critics alike, and now Dre and experts at Digital Domain Media Group, the entertainment company behind the stunt, have been honoured for their stellar efforts.
They were awarded the prestigious Titanium and Integrated Lions Award at the Cannes Lions International Festival of Creativity, which is linked to the Cannes International Film Festival, and celebrates achievements in advertising and digital production.
Company executive Ed Ulbrich says, "When Dr. Dre came to us with his vision we knew that the world had never seen anything like this and that the response was going to be huge.
"Having ‘virtual 2Pac’ and the idea of virtual performers recognised with a Cannes Lion Titanium Award is beyond exciting."
The success of the Shakur hologram has earned Digital Domain bosses the chance to breathe life back into another late superstar - Elvis Presley. They have teamed up with the owners of the Presley brand, Core Media Group, to develop a series of holograms of The King to appear in film, TV and multi-platform productions.


Contactmusic

Tags: Dr Dre - Tupac Shakur


Editors Recommendations

Game Of Thrones Recap: "The Lion And The Rose" AKA The Purple Wedding

It’s been two days since Game of Thrones, so anyone not caught up should be responsible...

Game Of Thrones Recap:

Robin Roberts Offers Explanation For Secrecy Surrounding Female Partner

Robin Roberts only revealed that she was in a long-term relationship with a female...

Robin Roberts Offers Explanation For Secrecy Surrounding Female Partner

Brad Pitt And Director David Michod Adapting Stanley McChrystal's Story Into "The Operators" Film

Brad Pitt is keeping on with the theme of military films and, with the help of Animal Kingdom...

Brad Pitt And Director David Michod Adapting Stanley McChrystal's Story Into

Flavor Flav Pleads Guilty To Las Vegas Battery Case

The Public Enemy rapper wanted to take a plea deal to reduce the sentence over a charge...

Flavor Flav Pleads Guilty To Las Vegas Battery Case

Pharrell Williams Begins To Shed 'Happy' Tears During Oprah Winfrey Interview

Pharrell Williams is very emotional about the effect his music can have on people...

Pharrell Williams Begins To Shed 'Happy' Tears During Oprah Winfrey Interview

The Olivier Awards: Who Was Best Dressed On The Red Carpet?

The stars of stage were out last night for the Olivier Awards, honouring Britain’s top theatre talent...

The Olivier Awards: Who Was Best Dressed On The Red Carpet?

Childish Gambino Blasts Record Label On Twitter: "Someone Buy Me Out Of This Contract"

Childish Gambino, a.k.a Donald McKinley Glover, has received a fair amount of success...

Childish Gambino Blasts Record Label On Twitter:

'Joe': The Redemption Of Nicolas Cage

Nicolas Cage is, without a doubt, one of the world’s greatest actors. There’s not many...

'Joe': The Redemption Of Nicolas Cage

Is FX's 'Fargo' TV Series The Next BIG Thing?

The TV series adaptation of the Coen brothers Oscar-winning movie Fargo has received...

Is FX's 'Fargo' TV Series The Next BIG Thing?


More recommendations

Comments

Dr Dre Newsletter

Subscribe to this news alert service to receive news and reviews on Dr Dre

Unsubscribe | Unsubscribe All