Donald Trump - Donald Trump To Launch New Fragrance19 March 2012
Donald Trump will release a new scent, eight years after he first launched Donald Trump The Fragrance.
Donald Trump To Launch New Fragrance
Donald Trump is releasing a new fragrance.
The businessman launched his debut scent Donald Trump The Fragrance eight years ago in association with Estee Lauder and now plans to follow it up with Success by Trump, with The Five Star Fragrance Co.
which he hopes will be a more ''international'' scent.
Donald - who is married to Melania Trump - told WWD: ''The last one did well but it was really meant more for our product, for my company. I wanted to do a fragrance for all of my clubs, all my buildings and all of my everything. And we still use it. This one [the second] is meant for that also, but it's going to be a much more international fragrance. We're going to go much bigger with it.''
Rafael Villoldo, vice president of Perfumania Holdings Inc says the new scent will be ''aspirational'' and will represent the Trump family success.
He explained: ''The fragrance is based on more than his name and him personally. It is the lifestyle and the aspiration to what he represents -- wealth. The Trump family represents success. It's a very aspirational name.''