Dj Legend Paul Oakenfold Signs As Kiss Dance Ambassadorby Contributor | 19 June 2008
Paul Oakenfold is to explain the evolution of dance music as part of his role as a Kiss Radio ambassador, it has been revealed.
The era-defining DJ has been signed to front the radio station's 'Music is Life' campaign and is to present a series of special programmes charting the history of dance music.
Oakenfold's shows will begin with a special Ibiza weekend broadcast from June 27th June and detail dance music over the last 20 years, as Kiss looks to educate, as well as entertain its listeners.
He becomes the second ambassador signed by the dance station after Sam Branson, son of Virgin Group founder Sir Richard Branson, was snapped up to front the Kiss the Planet campaign which culminates in a special radio show following the model and musician as he takes part in a major 1,400-mile dog sled expedition across the Canadian Artic to highlight global warming.
Oakenfold's broadcasts will begin with Kiss Ibiza Classics on June 27th as he explains the truth behind some of the White Isle's biggest hits before he introduces mixes from Carl Cox, Paul Van Dyk and David Guetta on the following week.
Andy Roberts, group programme director of Kiss Radio, said the station is "delighted" Oakenfold returning to Kiss more than 23 years after he made his name on Kiss 100.
And Steve Parkinson, the station's managing director, added: "Paul Oakenfold's return to Kiss for these special DJ shows indicates the significant focus we have on investing in Kiss Radio and returning to the brand's iconic 'Music is Life' roots.
"If there was a Professor of dance music, it would be Paul, so it is fantastic to have him back with the station."