Disney Unveils New Plan To Distribute Movies Online

The Walt Disney Co. has unveiled a new technology that will allow consumers to buy a movie online, store it remotely, then be able to watch it on a personal computer, a television set, or a cellphone on demand. Reuters reported on Tuesday that Disney plans to announce partners for the technology, dubbed KeyChest, at the Consumer Electronics Show in Las Vegas this week and hopes that all of Hollywood's studios will participate. "The idea is to have all the movies consumers want to buy available in this way," Kelly Summers, vice president of digital distribution at Disney, told Reuters. "If it's Disney only, there really isn't much value here," she said. She emphasized that KeyChest will not be accessible directly. A consumer would be able to buy a movie from a local online or brick-and-mortar store, which would then send the information to KeyChest, which would in turn release the movie to the consumer.

06/01/2010


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Tags: Disney - Las Vegas - Walt Disney

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