Disney Taking Blu-ray On The Road
Disney is planning to demonstrate the clarity of its next-generation Blu-ray DVD releases during a shopping mall road show between August 17 and December 23. The Magical Blu-ray Tour, sponsored in part by Panasonic, the largest manufacturer of high-definition monitors, will display Blu-ray versions of Cars and Meet the Robinsons in mini-theaters. At the same time, the audience will be able to access the Internet to chat with viewers about the movie and interact with filmmakers. In an interview with USA Today, Bob Chapek, president of Walt Disney Studios Home Entertainment, said that consumers were confused about high-definition DVDs, "and we want to help everyone understand this amazing new technology." Disney releases high-definition DVDs only in the Blu-ray format.