Dish To New Subscribers: Hbo Or Ipad?
DISH, the satellite TV provider, which, like its cable competitors, has generally offered new subscribers big discounts for pay-TV channels, will, effective on May 22, begin offering them an alternative choice: a free Apple iPad for use with its Hopper and Sling technology (with a 24-month contract). DISH customers will thus be able to watch live programs anywhere on their iPads using the Sling technology, and with Hopper they'll be able to watch recorded programs as well without commercials, wherever there's an Internet connection. Each iPad will come equipped with a collection of iPad apps to enable the Hopper and Sling technologies and allow users to use the iPad as a remote and to engage in discussions with friends and families about the programs they are watching. In a related development, Turner Broadcasting's TNT and TBS announced that they will stream all of their content live beginning this summer. In a statement, Steve Koonin, president of Turner Entertainment Networks, said, Tablets and smartphones become television sets, bringing new opportunities for us and for advertisers.