Dish Network's Ergen Defends Ad-skipping Dvr08 June 2012
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Madagascar 3 VS. PROMETHEUS WHO'LL WIN?This weekend's box-office race is likely to be tight. For the most part, forecasters are predicting that Prometheus and Madagascar 3 Europe's Most Wanted will each take in around $50-55 million but that the cartoon will wind up edging out the sci-fi flick. Indeed, Daily Variety is predicting that Madagascar 3 will haul in $65 million. Paramount and Dreamworks executives figure that it will sell around $45 million worth of tickets. Several forecasters observe that predicting interest in animated films is a dicey affair, since tracking pollsters don't interview kids. But the movie obviously faces some tough hurdles ahead of it, not the least of which is the fact that nearly all animated sequels have been making disappointing debuts for more than a year, opening well below their forerunners. Oddly, 20th Century Fox, which is releasing Ridley Scott's Alien prequel, is saying that the movie will earn only around $30 million but will begin to take off as word-of-mouth spreads about it. The film has been playing very well abroad, where it opened a week ago in a move to avoid competition with the Euro 2012 soccer championships.
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