Dish Clashes With Networks Over Ad-skipping Dvr

Satellite-TV operator DISH appears unfazed by angry comments from TV network executives about its plans to roll out a new DVR, dubbed the Hopper, from Echostar that allows users to skip commercials automatically. DISH CEO Joe Clayton has told the New York Post that the company plans to triple its marketing budget for TV, radio, newspapers, and social media. But DISH could find it problematic trying to implement its plans. The New York Times reported today (Thursday) that News Corp will not accept DISH's ads for the Hopper on any of its broadcast or cable properties, including the Fox TV network and My Network TV and the Fox News, Fox Business, and FX cable networks. Some TV network execs, caught offguard by DISH's maneuver, have threatened lawsuits and/or pulling their programing from the satellite operator. But James L. McQuivey of Forrester Research told the Times that the networks only need to wait for their current agreements to end. "If DISH doesn't play nice, DISH will find it impossible to renew those deals when they're up," he said.

17/05/2012


Contactmusic

Tags: Dish - Fox News - The New York Times

Advertisement

Editors Recommendations

'Ouija' Cast Joined By Fellow TV Stars For Hollywood's Spookiest Social Seance [Video]

With the forthcoming release of supernatural horror 'Ouija', the cast were joined...

'Ouija' Cast Joined By Fellow TV Stars For Hollywood's Spookiest Social Seance [Video]

Jennifer Lawrence Presents "Gifted" Honouree Elizabeth Banks With Funny Speech

On Monday evening (Oct 20th), some of the world's most talented female...

Jennifer Lawrence Presents

Renee Zellweger Addresses Attention Surrounding New Look: "I'm Glad Folks Think I Look Different"

When Renee Zellweger attended the Elle Women In Hollywood Awards on...

Renee Zellweger Addresses Attention Surrounding New Look:

Get Ready For ‘Moana’, Disney’s Latest Heroine Who Will Set Sail In 2016

While some of us may not be ready to let Frozen go yet, Disney is at...

Get Ready For ‘Moana’, Disney’s Latest Heroine Who Will Set Sail In 2016

The Hunger Games: Mockingjay, Part 1 - Trailer

With the incredible ramifications of the end of the yearly ritualistic sacrificial...

The Hunger Games: Mockingjay, Part 1 Trailer

Emerging Soul Virtuosos St. Paul And The Broken Bones Announce 2015 European Tour

St. Paul & The Broken Bones are the latest musical knockouts to...

Emerging Soul Virtuosos St. Paul And The Broken Bones Announce 2015 European Tour

Hipster Disney: 'Guardians of the Galaxy' Mixtape Set for Cassette Release

Disney has announced it will release Guardians of the Galaxy mixtape on...

Hipster Disney: 'Guardians of the Galaxy' Mixtape Set for Cassette Release

Bryan Cranston Jokes About 'Breaking Bad' Action Figures Petition

Bryan Cranston has laughed off a petition signed by 6,000 concerned parents...

Bryan Cranston Jokes About 'Breaking Bad' Action Figures Petition

What We Do In The Shadows - Trailer

Wellington, New Zealand. A documentary film crew were granted access into a secret society...

What We Do In The Shadows Trailer
Advertisement

Comments

Dish Newsletter

Subscribe to this news alert service to receive news and reviews on Dish

Unsubscribe | Unsubscribe All