Dish Clashes With Networks Over Ad-skipping Dvr

Satellite-TV operator DISH appears unfazed by angry comments from TV network executives about its plans to roll out a new DVR, dubbed the Hopper, from Echostar that allows users to skip commercials automatically. DISH CEO Joe Clayton has told the New York Post that the company plans to triple its marketing budget for TV, radio, newspapers, and social media. But DISH could find it problematic trying to implement its plans. The New York Times reported today (Thursday) that News Corp will not accept DISH's ads for the Hopper on any of its broadcast or cable properties, including the Fox TV network and My Network TV and the Fox News, Fox Business, and FX cable networks. Some TV network execs, caught offguard by DISH's maneuver, have threatened lawsuits and/or pulling their programing from the satellite operator. But James L. McQuivey of Forrester Research told the Times that the networks only need to wait for their current agreements to end. "If DISH doesn't play nice, DISH will find it impossible to renew those deals when they're up," he said.

17/05/2012


Contactmusic

Tags: Dish - Fox News - The New York Times


Advertisement

Editors Recommendations

"Hercules" Falters, While "Lucy" Shines At The Box Office With $44 Million

This week at the box office, the sci-fi thriller Lucy won out over slim...

The New Mockingjay Trailer Will Make Your Heart Weep

Another Comic-Con, another Hunger Games trailer. Not that we mind, of course...

The New Mockingjay Trailer Will Make Your Heart Weep

Director George Miller Speaks On Purposely Avoiding Use Of CGI In 'Mad Max: Fury Road'

It has been over three decades since Australian filmmaker...

Director George Miller Speaks On Purposely Avoiding Use Of CGI In 'Mad Max: Fury Road'

Taylor Swift Offers Advice To A Young Fan With A Broken Heart

If her songs are anything to go by, then Taylor Swift is definitely the person you should...

 Taylor Swift Offers Advice To A Young Fan With A Broken Heart

Over 20 Fans Hospitalized Following Keith Urban's Weekend Concert

For many concertgoers, Keith Urban's Saturday night (July 26th) show in...

Over 20 Fans Hospitalized Following Keith Urban's Weekend Concert

Aretha Franklin Lashes Out At Canadian Fast Food Join For Showing Her No Respect

Legendary singer Aretha Franklin has publically scolded an employee at...

Aretha Franklin Lashes Out At Canadian Fast Food Join For Showing Her No Respect
Advertisement

Flirt Alert: Did Orlando Bloom And Nina Dobrev Really Get Close At Comic-Con?

Ok, so the romance at Comic-Con is definitely secondary to the first...

Flirt Alert: Did Orlando Bloom And Nina Dobrev Really Get Close At Comic-Con?

Nicki Minaj Announces Postponement Of New Single 'Anaconda' With Sexy Swimsuit Pic

Nicki Minaj managed to garner the attention of an undoubtedly...

Nicki Minaj Announces Postponement Of New Single 'Anaconda' With Sexy Swimsuit Pic

Comic-Con Update: Evangeline Lilly Joins The Cast Of Ant-Man Amid Production Mishaps

More Marvel. More cast announcements. This is Comic-Con weekend. The latest round...

Comic-Con Update: Evangeline Lilly Joins The Cast Of Ant-Man Amid Production Mishaps


More recommendations

Advertisement

Comments

Dish Newsletter

Subscribe to this news alert service to receive news and reviews on Dish

Unsubscribe | Unsubscribe All