Did 3d Snatch Pirates ' Booty?

Analysts were doing some Monday-morning quarterbacking trying to figure out why Pirates of the Caribbean On Stranger Tides failed to produce the kind of bountiful revenue that the previous Pirates sequels had. To be sure, with $90.2 million domestically, the movie starring Johnny Depp outperformed every other film's weekend opening this year. It also pushed the weekend total 12 percent higher than it was for the same weekend a year ago. The 394 theaters showing the movie in the IMAX format accounted for almost 19 percent of the film's total gross -- $16.7 million or a staggering $61,000 per screen. But at least one prominent analyst figured that it was precisely the high cost of seeing the movie in 3D or IMAX that slowed ticket sales over the weekend. BTIG Research's Richard Greenfield on Monday noted that Non-IMAX 3D box office for Pirates was only $34 million, or 38 percent of the total. A year ago it accounted for 54 percent of Shrek 4 's total. "To make matters worse," Greenfield wrote, Pirates was "supposed to outperform in 3D given the "fanboy" demo focus, compared to the animated/family segment where 3D is burdened by young children not wanting to wear 3D glasses." But Daily Variety speculated in its distinctive lingo today that since this was "the first " Pirates pic released in 3D, bizzers questioned whether auds, already comfortable with Johnny Depp in two dimensions, felt the need to shell out extra cash for the 3D conversion."

24/05/2011


Contactmusic

Tags: Pirates Of The Caribbean - Johnny Depp - Shrek

Advertisement

More Pirates Of The Caribbean

Disney Delays The Release Of 'Pirates Of The Caribbean 5' Until Summer 2016

Johnny Depp and co. won't be back on screen in their finest swashbuckling attire for longer than first anticipated, as it has been revealed that...

Johnny Depp's 50 Years Of 'Scissorhand' Successes And 'Lone Ranger' Failures

The Lone Ranger, not so much Johnny Depp's part in it, has been ravaged by critics worldwide. The star turned 50 on June 9th this...

Hands On Dad Tom Meighan

Kasabian's Tom Meighan is spending most of his time changing dirty nappies since becoming a dad.The Kasabian frontman and his girlfriend Kim welcomed their daughter...

Johnny Depp Paints Keith Richards Portrait

Johnny Depp has an oil painting of Keith Richards surrounded by cigarette papers. The 48-year-old actor has amassed a huge collection of artwork and a...

Advertisement

Pirates Of The Caribbean - On Stranger Tides Soundtrack

Trying to follow Johnny Depp and his companions who were (never thought I'd say this about Johnny) definitely too close to me, as my head...

Stephen Graham's Pirate Laughs

Stephen Graham tried to wind up his co-stars on the latest 'Pirates of the Caribbean' set.The 'Boardwalk Empire' actor became good friends with Johnny Depp...

Johnny Depp Loves Drinking With Keith Richards

Johnny Depp loves drinking with Rolling Stones guitarist Keith Richards. The 47-year-old star is thrilled to have developed a close friendship with the rocker -...

Johnny Depp Wants Liverpool Role

Johnny Depp wants to play a Liverpudlian character.The 47-year-old actor worked alongside Stephen Graham - who hails from the North West English city - on...

Advertisement

Comments

Pirates Of The Caribbean Newsletter

Subscribe to this news alert service to receive news and reviews on Pirates Of The Caribbean

Unsubscribe | Unsubscribe All