Denzel Washington's Flight Marred by Product Placement Issue as Budweiser Want Images of Their Beer Removed.

Budweiser have requested that Paramount remove all images of their beer in Denzel Washington's warmly received new film, Flight, which tells the tale of an aeroplane polite with a penchant with boozing. 

"We would never condone the misuse of our products, and have a long history of promoting responsible drinking and preventing drunk driving," Robert McCarthy, said in a statement, according to Reuters. "It is disappointing that Image Movers, the production company, and Paramount chose to use one of our brands in this manner." It's a strange case, as brands are normally fighting tooth and nail to get their products placed in the highest grossing films, but given the delicate subject matter of the film, Budweiser's PR people have clearly expressed concern. ABC quote Matt Patches, movies editor at, saying, "The general practice on a film set is to go through publicity of a company and make sure everyone is on the same page, and often get free product for use in the movie. We need to see that Denzel Washington's character is dependent on products we can find at the local store, if only to drive home the emotional impact of his alcoholism," he said. "If Paramount was worried about licensing the products through Anheuser-Busch because of the subject matter, it's easy to see why we are only hearing complaints about the logo after the fact."

Despite this issue, Flight has enjoyed a relatively successful opening, and an even better response from critics, who cite Washington's impressive performance as the key point of the movie. 






Tags: Denzel Washington


More Denzel Washington

Denzel Washington Starts Campaign To Play James Bond

Denzel Washington has accomplished many things in his lengthy movie career, which includes winning two Oscars, but the 59 year-old actor still has his eye...

The Equalizer Trailer

Director Antoine Fuqua (Training Day, Olympus Has Fallen) talks about what makes The Equalizer (Denzel Washington) different from other action movie heroes. The name comes...

Toronto Film Festival Unveils Line-Up

David Cronenberg's new film Maps to the Stars which stunned critics at Cannes and features Julianne Moore and Robert Pattinson will screen alongside another Cannes...

A Week In Movies: The Fault In Our Stars Hits London, Transformers Bows In Hong Kong, New Trailers For Washington, Daniels, Carrey And More

Fans lined the streets outside London's May Fair Hotel to glimpse the cast of the teen hit The Fault in Our Stars as they attended...


'The Equalizer': Denzel Washington Avenges Crime In Brutal New Thriller

The trailer has just been released for the upcoming revenge thriller, The Equalizer, which stars Denzel Washington alongside Chloe Grace Moretz. Set for release in...

The Equalizer Trailer

Robert McCall has a modest job at a hardware store in Boston where he longs for a peaceful life on his own to live out...

Could Denzel Washington Be Back in the Oscars Hunt With 'The Equalizer'?

We love seeing Denzel Washington getting his bad ass action star routine on and it looks like The Equalizer is going to give us just...

A Week In Movies: Awards Season Gathers Pace, Superhero Movie Rumours Abound, Expendables 3 Drops A Teaser

Things always go quiet in the film industry over the holidays as everyone takes one last break before the full onslaught of awards season campaigning....



Denzel Washington Newsletter

Subscribe to this news alert service to receive news and reviews on Denzel Washington

Unsubscribe | Unsubscribe All