Oscar De La Hoya - De La Hoya Loses Tequila Sponsorship

Former boxing great Oscar De La Hoya has been dropped as a spokesmodel for a tequila company after coming clean about his battle with alcohol abuse.
The retired fighter was announced as a brand ambassador for Tres Generaciones in May (11), the same month he checked into a California rehabilitation centre to seek help for drink and drug addiction.
De La Hoya recently revealed the full extent of his personal troubles, admitting he hit "rock bottom" in the last two years and "depended" on alcohol.
But the candid interview, which aired earlier this week (begs29Aug11) on Spanish-language TV network Univision, has cost him dearly - bosses at the premium tequila brand have terminated their sponsorship.
A representative for the firm tells the New York Post's Page Six, "We have severed all ties with Oscar because of his personal issues. We didn't know he had these issues until we had announced the deal and money changed hands.
"Those issues became clear shortly after, and so the deal never really got off the ground. We advocate responsible drinking. I suppose we should ask for our money back."
De La Hoya, who was one of the top boxers in the late 1990s, is now three months sober, thanks to the help of Alcoholics Anonymous support meetings.


Contactmusic

Tags: Oscar De La Hoya


Advertisement

Editors Recommendations

The Sound Of Seattle: Budweiser Made In America See How Music Has Changed In The Noisy City

Seattle has one of the most legendary music scenes in America so...

The Sound Of Seattle: Budweiser Made In America See How Music Has Changed In The Noisy City

Benedict Cumberbatch Stuns as Alan Turing in 'The Imitation Game' Trailer

It appears Benedict Cumberbatch has thrown his hat in the ring for...

Benedict Cumberbatch Stuns as Alan Turing in 'The Imitation Game' Trailer

The Hunger Games: Mockingjay Part 1 - 'Mockingjay Lives' Teaser Trailer

Following Katniss Everdeen's escape from the catastrophic...

The Hunger Games: Mockingjay Part 1 Trailer

Guess Which Insects Have Killed the George Harrison Memorial Tree?

A tree planted in tribute to former Beatles guitarist George Harrison has...

Guess Which Insects Have Killed the George Harrison Memorial Tree?

'Fargo' Creator Noah Hawley Teases Season 2 Plot At TCA Press Tour

After Fargo’s very definitive season finale (don’t worry, this article...

'Fargo' Creator Noah Hawley Teases Season 2 Plot At TCA Press Tour

Young Rising Sons - High (Acoustic)

New Jersey band Young Rising Sons perform a stripped down acoustic cover of their single 'High'...

Young Rising Sons - High (Acoustic) Video
Advertisement

Star Wars Episode VII: J.J. Abrams Performs an X-Wing Ship Tease While Plot Rumors Abound

J.J. Abrams has been incrementally dripping visual information regarding...

Star Wars Episode VII: J.J. Abrams Performs an X-Wing Ship Tease While Plot Rumors Abound

It's Official: Chuck Palahniuk is Working on 'Fight Club 2'

18 years since Fight Club ripped up the rule book for modern day...

It's Official: Chuck Palahniuk is Working on 'Fight Club 2'

Jamie N Commons - Jungle (Acoustic)

Jamie N Commons' new single with X Ambassadors - 'Jungle' - has been inescapable with it's...

Jamie N Commons - Jungle (Acoustic) Video


More recommendations

Advertisement

Comments

Oscar De La Hoya Newsletter

Subscribe to this news alert service to receive news and reviews on Oscar De La Hoya

Unsubscribe | Unsubscribe All