David Koma has become Thierry Mugler's new creative director.
The designer has been chosen to replace Nicola Formichetti, who left the brand in April to work for Diesel, and will take up his new role in January before unveiling his first pre-collection in June.
Virginie Courtin-Clarins, director of development, marketing and communications at Mugler, told WWD: ''We want to write a new page for Mugler, putting it back on the map in the fashion business. We have the potential to modernise it and I think the potential is huge.''
''We agreed that we wanted a real couturier. We feel we need to focus on the product, and that's why we're starting with the pre-collection.
Georgia-born David has built a successful eponymous label since graduating from Central Saint Martins in 2009, and regularly dresses A-list stars like Beyonce, and it hoped the designer's strong couture background will help rebrand the luxury label.
Recalling his 12-year-old self recording a television programme about Mugler, he said: ''I recorded it and watched it again and again. I was completely blown away. I think the style is very distinctive and very powerful.''
David's first catwalk show will take place at Paris Fashion Week in September 2014.