David Gandy wants male models to be paid as much as their female counterparts.
The 32-year-old heartthrob says women in the fashion industry earn four times as much as men and while he admits they deserves it, he would like the pay to be a bit more equal.
He said: ''A part of me does think, 'Why is this? What can I do about it? Why is it that the female models get paid four times as much as a male model for a campaign - a campaign they are both in.'
''I absolutely respect the way the girls view themselves. They turn up with their financial guys, their managers, their agents; they'll work seriously hard at keeping themselves in top shape and at being a brand. It's always been a female industry and a lot of the male models have tended to treat the whole thing as a bit of a joke, not taking it seriously, not thinking of it as a business. I was never going to do that.''
David - who shot to fame after appearing in his white underpants in a Dolce & Gabbana Light Blue campaign - says it's only now he's started to reap the benefits of his career.
He told live! magazine: ''It's just a fact in this industry that the women earn more than the men. While the top female models fly first class or business class, the guys fly economy.
''I can't tell you the amount of long flights I've done with absolutely no sleep at all and then had to walk off a plane on to a shoot. It's only in the last year or so I've been put up front on a plane.''