Simon Cowell - Cowell Spends Fortune On Super Bowl Advert

SIMON COWELL spent a massive $2.85 million (£1.9 million) to promote the U.S. launch of his show THE X FACTOR with a TV commercial during the Super Bowl - but he starred in it solo because his judging panel is not finalised.
The music mogul was seen being digitally re-assembled from shattered fragments during the 30-second advertisement on Sunday (06Feb10), before facing the camera in front of the words: "He's back."
The expensive TV slot was to promote the upcoming debut of The X Factor in the U.S. this autumn (11) - but Cowell had to appear in the ad on his own because he has still not decided on his fellow judges for the show, according to Britain's The Sun.
Cowell is believed to have paid $2.85 million for the primetime slot - and more than 100 million viewers tuned in.
British singer Cheryl Cole, Katy Perry, Will Smith, and Jessica Simpson have all been linked to judging roles on the show, but Cowell has not confirmed the names of his fellow panel members.


Contactmusic

Tags: Simon Cowell - The X Factor


Advertisement

Editors Recommendations

New 'Mad Max: Fury Road' Teaser Trailer Hits The Web. It's Insane. [Trailer]

While Mad Max has never been a docile franchise, we were still...

New 'Mad Max: Fury Road' Teaser Trailer Hits The Web. It's Insane. [Trailer]

Drunken Keith Urban fans hospitalised at concert

Chaos ensued at country star Keith Urban’s concert in Mansfield, Massachussetts as many fans...

Drunken Keith Urban fans hospitalised at concert

Jake Bugg - There's A Beast And We All Feed It

A new black and white video for Jake Bugg's song 'There's A Beast And We All Feed It' has now...

Jake Bugg - There's A Beast And We All Feed It Video

Ian Somerhalder And Nikki Reed Get Affectionate At Comic-Con 2014

Apparently Comic-Con is one giant love fest this year, with Ian Somerhalder...

Ian Somerhalder And Nikki Reed Get Affectionate At Comic-Con 2014

Poll: What Do We Think of The Simpsons/Family Guy Teaser Trailer?

Homer and Peter Griffin, Bart and Stewie, Marge and Lois, Lisa and Meg...

Poll: What Do We Think of The Simpsons/Family Guy Teaser Trailer?

The Kooks - Forgive & Forget (Live At Hana Studios)

The Kooks are set to return with their fourth studio album 'Listen' on September 1st 2014 via Virgin...

The Kooks - Forgive & Forget (Live At Hana Studios) Video
Advertisement

Marvel's "Avengers: Age Of Ultron" Trailer Debuted At SDCC And Looked Awesome, Probably.

Marvel kicked off promotion for Avengers: Age of Ultron early at SDCC...

Marvel's

The Hunger Games: Mockingjay Part 1 'Our Leader The Mockingjay'

Katniss Everdeen has survived the latest political disaster of Panem...

The Hunger Games: Mockingjay Part 1 Trailer

Lily Allen's Instagram Prank Might Get Aussie Policeman In Trouble

Lily Allen’s Instagram prank with the help of an Australian police officer could...

Lily Allen's Instagram Prank Might Get Aussie Policeman In Trouble


More recommendations

Advertisement

Comments

Simon Cowell Newsletter

Subscribe to this news alert service to receive news and reviews on Simon Cowell

Unsubscribe | Unsubscribe All