A multi-million dollar legal battle has begun over the merchandising rights for artists including Michael Jackson and THE Rolling Stones.
Bosses at Bravado International Group claim to have secured the exclusive rights to create merchandise relating to the King of Pop and the British rockers, as well as Guns N' Roses, The Doors, Red Hot Chili Peppers and Led Zeppelin.
Company executives have filed a lawsuit at Los Angeles federal court in a bid to protect their deals against alleged fraudsters.
The papers accuse several companies, including Dollar Days International, Alan Shrem and Kennedy-Shrem International, of illegally using the names and likenesses of stars including Jackson in the sale of memorabilia such as t-shirts, watches and posters.
Bravado bosses are demanding $2 million (£1.25 million) for each alleged violation, according to TMZ.com.