Couric Bad Timing Could Kill Her Talk Show

Katie Couric could not have picked a more difficult time to launch a new daytime talk show. That appears to be the consensus of television executives interviewed by former Broadcasting & Cable executive editor P.J. Bednarski for the website TVNewsCheck.com. Bill Carroll, VP of programming for Katz Television Group, the media buying and consulting company, noted that Couric's debut is "coming a full year after Oprah so new viewing habits will have been set. It's coming at the beginning of the second year of most three-year contracts for other talk shows so there aren't many good spots on the schedule to put her." As Bednarski observed, other syndicators have already grabbed the 4 00 p.m. slot that Oprah once occupied and even with that time period -- the most ideal for a daytime talk show -- Oprah's audience had diminished to less than half what it was in the early '90s. Says Bednarski "Couric's real timing problem is that broadcasting isn't what it used to be, even a few years ago. The size of the broadcast daytime audience is smaller than in Winfrey's prime, whittled away by scores of cable channels."

16/06/2011


Contactmusic

Tags: Katie Couric

Advertisement

More Katie Couric

Stand Up To Cancer Reveals Its Incredible Celebrity Line-Up

Stand Up To Cancer aims to reiterate the point that everyone is connected and everyone can be affected by cancer with their every-two-year telethon which...

Who Is Katie Couric’s New Husband John Molner?

Congratulations are in order for news anchor Katie Couric who married fiancee John Molner in a intimate, romantic Hamptons ceremony over the weekend. The couple,...

Katie Couric Marries Longterm Partner John Molner In Intimate Summer Wedding

Katie Couric’s ten-month engagement came to an end with a beautiful, intimate wedding in East Hampton, New York on Saturday, June 21st. The Yahoo Global...

Katie Couric Marries Longtime Love John Molner In Intimate Hamptons Wedding

Katie Couric is a married women!The 57 year-old tied the knot with financier John Molner on Saturday (June 21st) in East Hamptons, New York.The ceremony...

Advertisement

Katie Couric's Summer Wedding To John Molner Restores Our Faith In Romance

Congratulations to the newly married Molners. Or would that be Courics? Katie Couric just wed her fiancé, financier John Molner after a ten-month engagement. The...

Katie Couric Weds John Molner In Intimate Hamptons Ceremony

Katie Couric has married John Molner! The couple wed in an intimate ceremony in the Hamptons on Saturday (21st June).Katie Couric and John Molner are...

Katie Couric In "Friendly" Talks To Return To "Today" Show

Katie Couric could be set to return to NBC’s “Today” show. The journalist is allegedly in talks with the network to potentially cover for Savannah...

Katie Couric Heading Back To 'Today' To Co-Host?

Katie Couric could be heading back to NBC's 'Today' on a temporary basis.The 57 year-old is being eyed by the television network's bosses to replace...

Advertisement

Comments

Katie Couric Newsletter

Subscribe to this news alert service to receive news and reviews on Katie Couric

Unsubscribe | Unsubscribe All