The building standing at 30 Rockefeller Center was once called the RCA Building. In 1988 with General Electric's reacquisition of RCA, it was renamed the GE building. It now looks like it will be renamed again. Today's (Friday) New York Post reported that Comcast will pay GE $1.3 billion for its share of ownership in the building, principally the floors housing the studios and offices of NBC. But it is not clear whether Comcast will put its own name atop the 70-story structure or whether it will be NBC's, or whether the company will sell naming rights to some other company. The Post said that GE got a good price for its investment. It originally paid $440 million for the property (which it had leased since 1933) in 1996.