Coldplay - Coldplay Invest In Flashing Wristbands

Coldplay have invested in a flashing wristband business.

The 'Fix You' rockers - made up of Chris Martin, Guy Berryman, Johnny Buckland and Will Champion - have teamed up with electronics firm RB Concepts after seeing the spectacular results of using the wristbands to increase audience participation.

The band were the first people to use the gadget, at their American Express Unstaged gig in Madrid last week, which saw an estimated 19 million people watch live and online.

RB Concepts boss Clive told The Sun newspaper: "It is huge to be working with Coldplay. The next move would be to have the wristbands at sporting events and night time events. The big thing is audience participation, this means bands can relate more to the audience.

"We are looking towards using it at the London Olympics in 2012."

The Madrid concert - which was held at the Plaza de Toros de Las Ventas - kicked off Coldplay's European tour and saw them perform a set which showcased songs from new album 'Mylo Xyloto' as well as their extensive back catalogue.

The band are also celebrating after making iTunes chart history, with 'Mylo Xyloto' setting the record for the highest first week album sales ever on the music downloading service's worldwide stores.


Tags: Coldplay - Chris Martin - Guy Berryman - Mylo - Will Champion


More Coldplay

There's Hope For Us Yet! Pink Floyd Likely To Beat One Direction

It's frustrating for any musical connoisseur that carefully manipulated pop reigns highest on most music charts, but it looks like psychedelic legends Pink Floyd could...

Taylor Swift Joins 'The Voice' As Guest Advisor

Taylor Swift is joining The Voice as a guest advisor on the NBC show's seventh season.Taylor Swift at the iHeartRadio Music Festival in September.Read More:...

Jennifer Lawrence & Chris Martin Appear "Like A Couple In Love" At Kings Of Leon Concert

Jennifer Lawrence was there to support her new boyfriend, Coldplay front man Chris Martin, as he made a guest appearance at the Kings of Leon...

Jennifer Lawrence To Join Chris Martin On Coldplay Tour?

All the hot gossip over the last few weeks has had it that Coldplay frontman Chris Martin is romantically involved with actress Jennifer Lawrence. More...


NFL Asks Super Bowl Half Time Acts To 'Pay To Play'

The National Football League has taken the unprecedented step of asking potential performers at the Super Bowl Half Time show to ‘pay to play’. Traditionally,...

If Music Was Chris Martin’s Saviour, Coldplay Turned Royal Albert Hall Into A House Of Worship

Chris Martin is a man saved; by music, that is. The Coldplay musician has endured a tough year plastered over the tabloids with his recently...

Mariah Carey Fails To Land Billboard No.1 as Coldplay Reigns Supreme

Mariah Carey was beaten to the Billboard 200 top spot this week after her record "Me: I Am Mariah. The Elusive Chanteuse' entered at No.3...

Sam Smith's Debut Is 2014's Speediest Seller With No.1 Triumph

Sam Smith must feel on top of the world after his album, In The Lonely Hour, not only struck number one in the UK charts...



Coldplay Newsletter

Subscribe to this news alert service to receive news and reviews on Coldplay

Unsubscribe | Unsubscribe All