Coldplay - Coldplay Invest In Flashing Wristbands

Coldplay have invested in a flashing wristband business.

The 'Fix You' rockers - made up of Chris Martin, Guy Berryman, Johnny Buckland and Will Champion - have teamed up with electronics firm RB Concepts after seeing the spectacular results of using the wristbands to increase audience participation.

The band were the first people to use the gadget, at their American Express Unstaged gig in Madrid last week, which saw an estimated 19 million people watch live and online.

RB Concepts boss Clive told The Sun newspaper: "It is huge to be working with Coldplay. The next move would be to have the wristbands at sporting events and night time events. The big thing is audience participation, this means bands can relate more to the audience.

"We are looking towards using it at the London Olympics in 2012."

The Madrid concert - which was held at the Plaza de Toros de Las Ventas - kicked off Coldplay's European tour and saw them perform a set which showcased songs from new album 'Mylo Xyloto' as well as their extensive back catalogue.

The band are also celebrating after making iTunes chart history, with 'Mylo Xyloto' setting the record for the highest first week album sales ever on the music downloading service's worldwide stores.


Contactmusic

Tags: Coldplay - Chris Martin - Guy Berryman - Mylo - Will Champion


Advertisement

Editors Recommendations

Ok, So It's Official: 'Guardians of the Galaxy' Is Best Marvel Movie, Ever

Guardians of the Galaxy is still three weeks ago from hitting cinemas...

Ok, So It's Official: 'Guardians of the Galaxy' Is Best Marvel Movie, Ever

Toronto Film Festival Unveils Line-Up

David Cronenberg's new film Maps to the Stars which stunned critics at Cannes and features...

Toronto Film Festival Unveils Line-Up

Lucy - Luc Besson Featurette

The cast and crew of 'Lucy' - actors Scarlett Johansson, Morgan Freeman and Amr Waked, and producer...

Lucy Trailer

Comic-Con 2014 For TV Nerds: Five Unmissable Panels

It’s that time again! Time for Comic-Con to make life a little bit weirder – and better..

Comic-Con 2014 For TV Nerds: Five Unmissable Panels

Everything We Know So Far About ‘Downton Abbey’ Season 5

Everyone’s favourite period drama of manners, ‘Downton Abbey’ is heading back...

Everything We Know So Far About ‘Downton Abbey’ Season 5
Advertisement

Sam Smith Beaten By Lana Del Rey To Billboard No.1

Besides a promising musician, Sam Smith’s debut record has also shown him to...

Sam Smith Beaten By Lana Del Rey To Billboard No.1

What's Happening With 'Iron Man 4'? Robert Downey Jr. Too Pricey? Colin Farrell To Step In?

If you can be sure of one thing, it’s that Marvel will keep putting out...

What's Happening With 'Iron Man 4'? Robert Downey Jr. Too Pricey? Colin Farrell To Step In?

Latitude Gratitude: Damon Albarn is Thankful of "Brave" Festival

Damon Albarn isn’t exactly a stranger to playing in front of huge crowds at...

Latitude Gratitude: Damon Albarn is Thankful of


More recommendations

Advertisement

Comments

Coldplay Newsletter

Subscribe to this news alert service to receive news and reviews on Coldplay

Unsubscribe | Unsubscribe All