Raf Simons - Christian Dior to take over Harrods

Christian Dior will take over Harrods this spring.

The London department store will be transformed into a tribute to the French fashion house later this month when it debuts new displays, exhibitions and in-store activity dedicated to the label.

Windows in the Brompton Road shop will hold Dior's favoured colour palette of white and grey to create a ''French Savior Fair and British charm'' theme, featuring London telephone and post boxes, limited edition products and Royal Beefeaters in costumes designed by Creative Director Raf Simons.

Signey Toledano, president and CEO of Christian Dior, enthused: ''Like the house of Dior, Harrods is reputed for astounding and satisfying its elegant women all over the world.

''The inspired collaboration with Harrods not only draws attention to Monsieur Dior's relationship with the fabled department store but also affirms the house of Dior's continued high standards via creation and discernment.''

In addition to the window displays, Harrods' fourth floor will turn into ''the ultimate Dior experience'' for customers. They will be able to experience the façade of the Paris Dior headquarters on 30 Avenue Montaigne, recreated for the occasion, and enjoy different displays varying from Lady Dior handbags to their iconic perfume J'Adore.

An exhibition called Stars in Dior will feature dresses worn by the female faces of the brand, including Emma Watson, Marion Cotillard and new-addition Jennifer Lawrence.

Café Dior pop-up restaurant will serve dishes reflective of Monsieur Dior's taste in food, including lobster club sandwiches to Dior cupcakes.

Marigay McKee, chief merchant at Harrods, added: ''We are thrilled to be partnering with Dior, one of our most successful global luxury brands on such an exciting venture.

''Highlights of this exclusive initiative include a unique exhibition that takes you on a fascinating journey, unveiling intricate details of Dior's rich heritage.''

The Harrods Dior takeover will run from March 16 to April 14 2013.


Contactmusic

Tags: Emma Watson - Marion Cotillard - Jennifer Lawrence


Editors Recommendations

Is The Cannes Palme d'Or Heading David Cronenberg’s Way for 'Map to the Stars'?

The Cannes Film festival is sneaking up fast. The Oscars felt like they were 8 minutes ago...

Is The Cannes Palme d'Or Heading David Cronenberg’s Way for 'Map to the Stars'?

CounterPoint Festival 2014 To Feature Hometown Return of Outkast

Next weekend's CounterPoint Festival will be the event's first year at a new 5000-acre site, featuring...

CounterPoint Festival 2014 To Feature Hometown Return of Outkast

'The Amazing Spider-Man 2' - Not Perfect, But Really, Really Fun

Superhero movies have been striving towards the almost unobtainable goal set...

'The Amazing Spider-Man 2' - Not Perfect, But Really, Really Fun

Ricky Gervais is "Hooked" on David Brent Again - Former Paper Merchant To Return

A return for David Brent has been mooted ever since the character was wheeled...

Ricky Gervais is

This Labor Day, Jay Z Is Bringing "Made In America" To Downtown Los Angeles

Jay Z and the Mayor of Los Angeles Eric Garcetti have announced that the rapper’s...

This Labor Day, Jay Z Is Bringing

Anna Wintour wants 'more exclusive' Met Ball 2014

The editor-in-chief of US VOGUE magazine is reportedly determined for the annual...

Anna Wintour - Anna Wintour wants 'more exclusive' Met Ball 2014

'Mrs Doubtfire' Sequel Will Be Made 21 Years After The Original

The comedy classic 'Mrs. Doubtfire' is reportedly set to return to the big-screen...

'Mrs Doubtfire' Sequel Will Be Made 21 Years After The Original

'Of Mice And Men' Brings Out Broadway Talents Of James Franco, Chris O'Dowd

Of Mice And Men premiered on Broadway last night, giving critics a chance to cast...

'Of Mice And Men' Brings Out Broadway Talents Of James Franco, Chris O'Dowd

Sofia Vergara On Her Menage a Trois in Woody Allen's 'Fading Gigolo'

Sofia Vergara has been speaking about her nerves at shooting a ménage a trois with...

Sofia Vergara On Her Menage a Trois in Woody Allen's 'Fading Gigolo'


More recommendations

Comments

Newsletter

Subscribe to this news alert service to receive news and reviews on

Unsubscribe | Unsubscribe All