Christian Dior - Christian Dior Couture sales up 24%

Christian Dior Couture sales have increased by 24 per cent.

The fashion house's total sales for 2012 rose to €1.24 billion (£1.07 billion), almost a one-quarter growth on 2011, mainly thanks to the success of Raf Simons' debut haute couture collection - and the company is delighted with the results.

A Christian Dior spokesperson: ''These results reaffirm the exceptional quality of Dior's products and the powerful appeal of its stores.''

The creative director - who was appointed in April 2012 following the dismissal of John Galliano - produced his first collection for the company for the haute couture autumn/winter 2012 season.

Raf recently admitted he wants to take Dior back to its roots and turn it into the brand which is ''worn on the street'' to move on from Galliano's dramatic aesthetic.

He said: ''Dior's ultimate obsession is that he wanted [the public] to wear it. I want them to wear it on the street. If it doesn't relate to the outside, then it would be very theatrical for me.''

But the Belgian designer also insisted he won't steer away from the brand's feminine history, despite being keen to bring his own vision to the label.

He explained: ''I don't think it's wrong to call me a minimalist. It's wrong to call me a minimalist only. I am also a romantic person. My main inspiration will be femininity ... because it's beautiful, endless and permanent.

''I'm interested in creativity, the evolution of creativity and the relationship between creativity and the times we live in. When I'm married to a house, I will fully embrace its original intention, its original heritage and meaning. I wouldn't go to that place if I only had minimalism in mind. I'm very aware of what the environment is about.''


Contactmusic

Tags: Christian Dior - John Galliano


Editors Recommendations

Is The Cannes Palme d'Or Heading David Cronenberg’s Way for 'Map to the Stars'?

The Cannes Film festival is sneaking up fast. The Oscars felt like they were 8 minutes ago...

Is The Cannes Palme d'Or Heading David Cronenberg’s Way for 'Map to the Stars'?

CounterPoint Festival 2014 To Feature Hometown Return of Outkast

Next weekend's CounterPoint Festival will be the event's first year at a new 5000-acre site, featuring...

CounterPoint Festival 2014 To Feature Hometown Return of Outkast

'The Amazing Spider-Man 2' - Not Perfect, But Really, Really Fun

Superhero movies have been striving towards the almost unobtainable goal set...

'The Amazing Spider-Man 2' - Not Perfect, But Really, Really Fun

Ricky Gervais is "Hooked" on David Brent Again - Former Paper Merchant To Return

A return for David Brent has been mooted ever since the character was wheeled...

Ricky Gervais is

This Labor Day, Jay Z Is Bringing "Made In America" To Downtown Los Angeles

Jay Z and the Mayor of Los Angeles Eric Garcetti have announced that the rapper’s...

This Labor Day, Jay Z Is Bringing

Anna Wintour wants 'more exclusive' Met Ball 2014

The editor-in-chief of US VOGUE magazine is reportedly determined for the annual...

Anna Wintour - Anna Wintour wants 'more exclusive' Met Ball 2014

Jay Z Announces Second Budweiser Made in America Music Festival To Be Held In Los Angeles

Jay Z is one of the music's most successful entrepreneurs and he is now making...

Jay Z Announces Second Budweiser Made in America Music Festival To Be Held In Los Angeles

AC/DC Aren't Retiring After All, It's Just One Band Member

Finally, after three whole days of unchecked speculation online, AC/DC have...

AC/DC Aren't Retiring After All, It's Just One Band Member

Lady Gaga Startling Unedited Versace Ad Snaps Leaked

Lady Gaga has become the latest celebrity to find themselves in the middle...

Lady Gaga Startling Unedited Versace Ad Snaps Leaked


More recommendations

Comments

Christian Dior Newsletter

Subscribe to this news alert service to receive news and reviews on Christian Dior

Unsubscribe | Unsubscribe All