Chloe Sevigny - Chloe Sevigny Is The New Face Of Miu Miu

Chloe Sevigny has replaced Mia Wasikowska as the face of Miu Miu.

The 'Hit and Miss' actress is set to star in the autumn/winter 2012-13 campaign for the Italian fashion brand and the promotional shots - taken by Mert Alas and Marcus Piggot - will show her in a selection of '70s inspired ''seductive and provocative'' portraits, wearing a printed trouser suit.

The is the second time she will act as the label's muse, Chloe previously starred in its spring/summer 1996 campaign.

Before Mia, the then 14-year-old Hailee Steinfeld was recruited by Miu Miu as the face of the label last year, but quickly ran into controversy when an image from her campaign was removed over safety concerns.

The picture - taken by fashion photographer and film-maker Bruce Weber and showing the 'True Grit' actress sitting on a train track while wiping away a tear - was blasted by the Advertising Standards Authority as ''irresponsible'' because it depicts a child in an unsafe location.

However, Prada Retail UK - which owns the Miu Miu brand - defended the shot claiming it was ''part of a serious, high-fashion campaign'' and ''based on the set of an imaginary film''.

Prada added it was clear that Hailee, who is now 15, ''could have easily moved from where she was sitting because she was not restrained in any way'', but the ASA ruled that the railway setting was ''irresponsible'' considering her age.


Contactmusic

Tags: Chloe Sevigny - Bruce Weber - Hailee Steinfeld - Mia Wasikowska - Muse


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