Cbs Clamps Down Again On Publicity For Dish's Hopper

In its latest effort to thwart publicity for DISH Network's Hopper technology, CBS on Wednesday demanded that Kaley Coco, a star of the network's comedy hit The Big Bang Theory, remove a sponsored tweet on behalf of DISH's ad-skipping Hopper technology. It's disappointing that CBS -- once the exemplar of editorial independence and innovation -- continues to use its heavy hand to hold back progress from consumers, said Joe Clayton, DISH president and CEO. According to DISH, CBS ordered that Coco yank the tweet after it learned that it had already drawn several thousand retweets. Clearly, with this kind of response, consumers have a true interest in the types of innovations the DISH Hopper offers, said Clayton. The latest CBS response to Hopper follows last month's order to CNET, the CBS-owned technology news site, to withdraw its Best of CES award, presented at the annual Consumer Electronics Show, to the Hopper DVR. CES later reinstated the award. CBS received much criticism from various media outlets for allegedly breaking the wall between corporate interests and editorial independence. CBS has sued DISH, alleging that the Hopper infringes its copyright ownership.



Contactmusic
Advertisement

Editors Recommendations

George Clooney Set To Receive The Cecil B. DeMille Award at The 2015 Golden Globe Awards

At the moment George Clooney’s personal and professional life couldn’t be...

George Clooney Set To Receive The Cecil B. DeMille Award at The 2015 Golden Globe Awards

Kanye West Defends Himself In Recent Wheelchair Controversy: "I'm A Married Christian Man With A Family"

Kanye West can't seem to go through a full week without making headlines...

Kanye West Defends Himself In Recent Wheelchair Controversy:

Our Guide To This Year's Mercury Music Prize Nominations

The 24th edition of the annual Barclaycard Mercury Prize is due to be held on Wednesday...

Our Guide To This Year's Mercury Music Prize Nominations

Hot Tub Time Machine 2 - Trailer

Following their adventure in 1986, Nick (Craig Robinson) and Jacob (Clark Duke) are visiting their old friend, Lou (Rob...

Hot Tub Time Machine 2 Trailer

Matt Damon And Paul Greengrass In Talks To Reunite For New 'Bourne' Sequel

One of the most intricate spy stories may be coming back to the big-screen!...

Matt Damon And Paul Greengrass In Talks To Reunite For New 'Bourne' Sequel

Effie Gray - Trailer

When young Effie Grey (Dakota Fanning) is married to John Ruskin (Greg Wise), a man ten years older than her, she...

Effie Gray Trailer

Alicia Keys - We Are Here Video

With an intended late 2014 release date for her upcoming sixth studio album...

Alicia Keys - We Are Here Video

Ariana Grande Talks Big Sean, And Writing "Sexual" Songs In Her Early Teens

Ariana Grande was first seen as a young star on Nickelodeon, but she is...

Ariana Grande Talks Big Sean, And Writing

Cat Stevens/Yusaf Islam Announces Dates For North American Tour For First Time Since 1970s

Yusuf Islam, formerly known as Cat Stevens, has announced that this coming...

Cat Stevens/Yusaf Islam Announces Dates For North American Tour For First Time Since 1970s
Advertisement

Comments

Newsletter

Subscribe to this news alert service to receive news and reviews on

Unsubscribe | Unsubscribe All