Cbs Funding Original Internet Programming
CBS will eventually create original programming for the Internet, CBS chief Les Moonves has told the Wall Street Journal. "The Web cannot be used just to put regurgitated network product on. We have to look beyond that, we have to look to put on original content," he said. Moonves disclosed that CBS has hired "a bunch of kids right out of various film schools in Los Angeles" to work full time on creating original series for the Web. "And, there will be a day -- and it won't be that far in the future -- where one of these series will catch on, you'll hear about it all over the place, and people will be looking at these shows and it will be millions and millions of people who are watching it every week."