Cash-strapped Kodak Leave Oscars Homeless, Sort Of

Eastman Kodak have ended their sponsorship deal with the Los Angeles theatre venue which has been home to the annual Oscars ceremony since 2002. The real estate group that own the venue, CIM, tried to object to the ruling but a judge favoured Kodak in the hearing.

CIM Group have not yet released a statement regarding the ruling but a BBC article suggests that they are likely to seek another corporate sponsor. According to the report, CIM are not obliged to remove the sponsor's name from the facade of the building until after this year's ceremony, which takes place on February 26, 2012. The Academy of Motion Picture Arts and Sciences will be required to approve any new sponsorship deal, though the future of the venue, in relation to hosting the Oscars is itself up for debate. Of the nine films nominated for Best Picture at this year's Oscars, seven of them were shot on Kodak film. Despite Kodak's popularity in the industry, however, the company have failed to keep up with competitors in the commercial field and last month sought bankruptcy protection from its creditors. Kodak's financial situation is thought to be the reason behind their withdrawal from the sponsorship agreement.

The Academy have already announced a number of this year's celebrity presenters, including Chris Rock, who returns after a seven year gap. Melissa Mccarthy, Angelina Jolie, Tom Cruise, Halle Berry and Emma Stone are also among those scheduled to present awards at the ceremony this year. The Oscars have long been considered the most prestigious of the film industry's awards ceremonies.


Tags: Chris Rock - Melissa McCarthy - Angelina Jolie - Tom Cruise - Halle Berry - Emma Stone


More Chris Rock

Chris Rock Remembers Appearance On Final Episode 'The Late Show Starring Joan Rivers'

Since the tragic passing on Joan Rivers this past Thursday (Sept 4th), there has been an outpouring of support for her grieving family and tributes...

Robin Thicke Continues Relentless Barrage Of Apologies To Paula Patton At BET Awards

Robin Thicke made some choices at the BET award and, well, some of it worked, at least. Thicke exposed his vulnerable side, yet again, during...

The Top 5 Worst Rated Adam Sandler Movies

Adam Sandler's alleged humour responds with teenage boys, and teenage boys at heart, around the world. His films contain enough toilet humour and slapstick comedy...

Chris Rock Announced As The Host Of The 2014 BET Awards

Chris Rock will become a host of a major award ceremony once again, this time it will be the coveted BET Awards.On Wednesday (May 14th)...


Kristen Stewart Earns $500,000 For Charity After Spending 15 Minutes Alone With Middle Eastern Prince

Kristen Stewart managed to earn half a million dollars in only 15 minutes, and if that wasn't impressive enough, the money she made was donated...

The Great Hip Hop Hoax Movie Review

Both engaging and eye-opening, this spirited documentary recounts an outrageous story with humour and honesty, revealing some nasty truths about the music industry in the...

Grown Ups 2 Movie Review

There was nothing remotely notable about 2010's Grown Ups, and now we have a sequel that's even lazier. Without any actual plot to speak of,...

Despicable Me 2's Box Office Conquest Over Grown Ups 2

In this weekend's battle of the light-hearted sequels, Despicable Me 2 has come out on top of the weekend's movie charts in the United States...



Chris Rock Newsletter

Subscribe to this news alert service to receive news and reviews on Chris Rock

Unsubscribe | Unsubscribe All